A2P messaging is the trend of 2021!
Application-to-person messaging (A2P) these are business messages that are transmitted from an application to a person. In this case, messaging is based on authorization confirmation, one-time passwords, two-factor authentication and other security measures. For SMS messaging, it is not only about the security of user data, but also about advertising with a minimum budget, which brings a high influx of customers to the business.
For 7 years of our work, IT-Decision Telecom can confidently say that SMS messaging is one of the most effective tools for business! SMS messages in A2P format became the trend of 2021. According to forecasts, its global development will achieve great results in everything. For example, Mobilesquared predicts that there will be about 2.38 trillion A2P messages sent on white routes in 2022, up from 875.11 billion in 2017. Also, from study by Juniper Research, the indicator for the number of business messages will grow by 40% in 2023 compared to 2019, from 2.5 to 3.5 trillion!
Global A2P SMS messaging revenues are expected to more than double to reach $ 26.61 billion by 2022, representing an annual growth of 17.5% over a five-year period. Most of the market is expected to be in countries such as Asia, Western Europe, Latin America and North America. While Asia has indeed captured the largest chunk of the A2P messaging market.
One-time passwords (OTPs) are growing in popularity out of necessity and regulatory requirements. It is necessary to improve the safety of users in the most convenient, safe and reliable way. This is the driving force behind the growth of A2P messaging.
A2P messaging is a promising and growing industry in communications. IT-Decision Telecom keeps up with the trends and we are developing our service, as well as significantly expanding the A2P network.
If you would like to use ITD Telecom's communication services, like: Global A2P Messaging, Voice, SMS and Viber for business or API integration, please contact us https://www.it-decision.com/contacts we will be happy to help you.