On the threshold of Christmas and New Year, and for business this is the best time to remind customers about yourself. In the pre-holiday weeks, all commercial companies become more active, hoping to increase sales and receipts, competition is growing, so the task of any brand is to attract the attention of customers. One of the most effective ways to do this is to set up a New Year's messaging for clients.

How to make New Year's messaging effective

New Year's holidays are a large-scale information drive, which no business can avoid. The good news is that holiday marketing messages are well-received by users. 

We have collected for you five cool ideas-strategies for New Year's mailings to customers via SMS, Viber, and WhatsApp in honor of the arrival of 2023.

Discounts, more discounts!

Discounts and promotions are inseparable attributes of all holidays. This is at the same time the most common and the best move for any business. Most customers expect brands to delight them with nice (read: low) prices.

Make sure it's a unique offer. Give a promotional code, and add a timer or a counter of a limited number of goods to the message.

Delight with free delivery

According to the NRF forecast, in 2022, the average customer is ready to spend $826 on Christmas, of which $606 will be spent on gifts!

Free delivery is a great way to thank customers for their generosity this year despite the global crisis.

Add some interactivity

You won't surprise anyone with bright pictures, animations, and even videos, so use more complex mechanics in your holiday mailing. For example, create a wheel of fortune with sectors, in each of which a special gift awaits the player.

Think for the customers

Help customers make their gift lists for the holidays. This should be a useful selection with original and affordable goods. Of course, all products can be bought from you!

Categorize products by price categories so that the buyer can make a quick decision.

Write a personal letter

If you have buyer names in your customer base, make the most of this opportunity. Statistics show that the opening of personalized emails is 50% higher!

The secret to a successful New Year's marketing messaging for customers is simple: sell emotions, not goods and services. It doesn't matter if you're giving discounts, sending a useful selection of products, or establishing an emotional connection with the customer: your letter should make the recipient smile and immerse him in the festive atmosphere.

Ultimately, turn to the customer communication technology that Decision Telecom offers. Use promotional mailings using multiple communication channels.