How to use storytelling in SMS messaging to increase conversions
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People are constantly telling each other stories: at breakfast and dinner, during a party, and on social networks. Finding out where a friend bought a new phone is much more ingrained in our heads than a billboard ad for the same store because people tend to take what they hear from personal experience. Marketers use the emotional attachment of consumers in the creation of commercial campaigns, in particular, in the process of implementing SMS-messaging for businesses.
What is storytelling and how is it applied?
Storytelling is a commercial technique, which consists in telling a story by a brand. In this way, they engage the sensory and emotional experience of the client, immerse him in the created world, and strengthen the influence of the brand.
Storytelling has come to replace direct call-to-action advertising as a gentler way to drive audience engagement. Usually, this technique is aimed at increasing brand awareness and customer loyalty to it, as a result of which the conversion grows.
Most businesses prefer to use storytelling for their marketing campaigns. Fortunately, this technique is applicable in almost any area and any form, for example, in SMS messaging.
Storytelling for SMS messaging
You can use storytelling in SMS messaging in different ways. The story format is suitable for letters:
- about the company's life way;
- creation of a product;
- the brand's internal kitchen;
- customer experience;
- success and failure of the company.
Storytelling in SMS messaging for business should be carefully considered. This may not be one or two messages, but a whole series of mailings. Stories are also perfectly told through pictures - such content is relevant for WhatsApp and Viber messaging.
The peculiarity of storytelling in SMS messaging is that you need to put a whole story with a conflict and an interesting hero in only three hundred characters. Watch how Italian screenwriter Federico Fellini does it:
“A woman is watching TV. On the screen - the broadcast of the launch of the rocket. There is a countdown: 10… 9… 8… We see her face, which reflects a storm of emotions. In the last seconds, she picks up the phone and dials a number. TV screen: 7... 6... 5... 4... 3... 2... 1... And - with the launch of the rocket, she says into the phone: "Come, he flew away."
Remember: in order for a story to evoke emotions, it must be humane, understandable, and close to your customers. Obviously, it will not always be true, but the recipient of a business SMS messaging should not guess about it.
Good storytelling is an effective way to convey information, to be remembered, and to induce action. And with Decision Telecom, your stories will reach wherever there is a connection, and even where there is none!