Who and when should set up the distribution of transactional SMS
Transactional SMS are service messages that companies send in response to various customer actions to inform them about the start or end of a process initiated by them. Transactional messages include SMS about order confirmation, reservation, delivery status, etc.
Differences between promotional and transactional SMS
Advertising, or marketing, SMS is a commercial message that is aimed at promoting a company's product or service. It informs the recipient of new offers, available products, promotions, and discounts. This is an element of the sales funnel, the task of which is to convert users into buyers, increase the average bill, and increase audience engagement.
Transactional messages are aimed at improving user experience. Their purpose is to convey transactional information based on the behavioral factors of the client.
And if advertising messages are of a mass nature, then transactional messages are personalized. They are only sent to users who have taken some action.
Benefits of transactional messages for business
According to Sap&LoadHouse research, 76% of customers consider transactional SMS to be an indicator of high quality of service. This is a great way to build trust with customers and demonstrate brand credibility.
However, the benefits of transactional SMS for companies go far beyond the simple interaction with the audience. It is an easy-to-use and highly flexible tool that:
- increases the engagement of the audience;
- increases repeat sales;
- enhances brand awareness.
In this way, you can provide quality services and promote your brand at the same time.
When a business needs transactional SMS
Most often, transactional messaging is used for such purposes:
- confirmation of order;
- notice of the dispatch or arrival of the goods;
- verification of information on bank accounts;
- gaining access to an account with OTP;
- notification of the arrival time of a taxi, etc.;
- informing about booking details and other cases.
Sending a transactional message is simple. The main thing is to choose the SMS API platform, which you can easily integrate into your CRM system and authorize for the appropriate messaging.
At Decision Telecom, you can do it once, and the service will take care of the technical aspects - our support team is available 24/7.
Do you want to implement advanced SMS communications in your company? Contact our expert and we will discuss your project!