At the latest Traffic and Conversion Summit in San Diego, the role of chatbots in marketing development was actively discussed. In the next 5-10 years, the IT environment will be deeply immersed in the development of artificial intelligence (AI), and as a result, trained WhatsApp messaging bots may well replace sales managers. 

Keep reading and you will learn about the top four uses for a WhatsApp chatbot. Perhaps your competitors are already using these methods. 

Four options for using a WhatsApp chatbot

Whatsapp Chatbot — that AI-based software that mimics a company's interaction with a customer. The bot works according to the prescribed scenario, selecting pre-prepared answers to the user's questions. 

The WhatsApp chatbot can advise, help with the choice of goods, place an order, make a reservation and much more, depending on the business objectives. Unlike a live operator, it is available 24/7, so the quality of business processes is significantly improved. 

Let's take a closer look at the possibilities of implementing a bot in a business.

Marketing Tool

Overall, the WhatsApp chatbot is a powerful marketing tool that performs a number of tasks: 

• attracts the target audience;
• improves customer experience;
• increases consumer loyalty;
• improves brand recognition. 

The introduction of a bot into the company's chat shows a high level of business conduct and creates a positive attitude towards the brand among customers. 

Customer service

According to Business Insider research, 67% of companies in the world use chatbots for user support. The main benefit of AI is that bots are available 24/7, which means they can serve customers at any time of the day or night. The first response time and quality of service of robotic systems are significantly higher. 

Making an order 

Chatbot for WhatsApp helps businesses automate the checkout process and improve processing speed. This solution is most relevant for companies with a large flow of orders of the same type. Bots can be implemented in both online chats and voice calls.  

Messaging

WhatsApp messaging bot can send promotional codes, coupons, promotional messages and more to customers. This is an excellent SMS marketing tool. A marketer or owner will only have to download the contact database and the prepared message template.

The implementation of messaging bots in WhatsApp for business solves some of the operational tasks without resorting to human help. 

To set up a messaging bot for WhatsApp, you need to integrate the WhatsApp Business API into your CRM system. The best way to do this is to contact WhatsApp official business solution providers.

Decision Telecom is a communications platform that helps businesses quickly access the WhatsApp API. Contact us and our experts will find the best solution for your project!