Think about how many channels of communication you use in your everyday life? At least two of them are known to 67% of the Earth's population.These are voice calls vs SMS.

Do you know which communication method your target audience chooses? Without understanding user preferences, mass messaging loses its meaning.

Now more than ever, brands need a solution to the dilemma: voice messages vs SMS?

The benefits of traditional SMS, which you can not forget

Text messaging remains one of the most popular communication methods. According to statistics, 97% of mobile phone owners use SMS at least once a day to exchange information.

Here are some arguments in favor of this type of message:

1. Considered to be more personal, therefore the openness reaches almost 100%.
2. Sending takes milliseconds, and SMS messages can be delivered even if the subscriber is not connected to the Internet.
3. Texts contain concise information, so they make the message easier to understand and save the recipient's time.
4. Available after reading: Recipients can copy the text and share the information.

Text messages are a communicative foundation for many companies, on which trustful communication with customers is built. In 2023, marketers will continue to use this cost-effective, simple and effective communication channel.

Why you should choose voice messages

Voice calls compete with traditional text messages. With the development of the telecommunications sphere, VoIP technology reached a qualitatively new level and is now no less popular than SMS.

In order to decide, voice calls vs. SMS, consider the opportunities that VoIP opens up for companies. So, voice messages:

1. Economically more profitable than communication by means of wired telephone communication.
2. Increase the emotional involvement of users.
3. They allow accurate interpretation of information, as they convey intonations and emotions of the sender.
4. More interactive and better engaging.

Thanks to the advanced VoIP technology, voice calls reach users in a matter of seconds. Now brands are increasingly using this communication channel, and in 2023 this trend is gaining momentum.

Voice calls vs SMS: what to choose?

It is practically impossible to determine for 100% what is more relevant in 2023 — voice messages vs SMS. The choice of communication medium depends on the business goals, audience and other factors.

But instead of choosing between voice messages vs SMS, why not combine these two super powerful tools? Both channels are integrated into any marketing campaign.

If you're looking for a multi-channel strategy for your brand, check out our offerings and learn more about Decision Telecom's products. Write to us at sales@it-decision.com  or leave a request on the website.