How to collect data for messaging so that later you do not collect money for the courts
Brands resort to different methods of obtaining the personal information of customers. Unfortunately, not all methods are legal, which is why a business risks not only its advertising budget but also its reputation. Unauthorized mass SMS-messaging falls under the definition of spam, and in most countries violators are subject to fines and administrative penalties. Therefore, before collecting data for messaging, make sure that you are acting within the law.
Legal methods of data collection for sending SMS
Relationships related to advertising messaging are governed by special laws, advertising laws, or marketing services regulations.
The key aspects of business messaging legislation are:
- methods of collecting client data for messaging;
- authenticity of the content of letters;
- option to opt out of receiving messages.
If you send mass SMS messaging to subscribers via instant messengers and other communication channels, personal data protection legislation is also applied to the messaging.
Often, companies buy customer databases to send marketing messages. However, not all service providers can guarantee the quality of this data. If necessary, the brand must prove the user's consent to receive promotional SMS.
We recommend the following methods of collecting personal data for messaging.
At the point of service
If you have a physical point of service, employees may collect personal data for sending and subscriber consent to receive messages in writing and electronically.
For example, when issuing a discount card, filling out a questionnaire, or concluding an agreement. So customers will be directly aware that they can become recipients of mass SMS messaging.
Activation of the discount card
Companies often offer customers to receive a discount card with the condition of its activation in their personal account on the website, by phone number or in another way. In the filling form, the obligatory item must be consent to the processing of personal data for messaging.
Collection of data to send online
This method allows you to collect as much information as possible. Clients do not need to fill out forms twice, sign agreements. Companies can create branched surveys to collect information about the interests and preferences of users.
So, when launching a mass SMS messaging, you need to adhere to the requirements of the legislation on the protection of personal data. This is how businesses protect not only their customers but themselves as well.
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