SMS-provider is a company that provides services for organizing the sending and receiving of text messages. It is important to note that the messaging provider is not a mobile operator, but is only responsible for delivering SMS to operator data centers using special software and gateways. 

The choice of a reliable and conscientious SMS aggregator determines the success and speed of distribution, which means the success of a marketing campaign, user loyalty and the number of sales. In this article, we have collected five selection criteria to rely on when looking for an SMS provider. 

1. Work experience 

When choosing a messaging provider, first of all, pay attention to the history of the company, experience, customer base, reviews and successful cases. 

If the aggregator has been operating for many years, this does not guarantee the quality of the services it provides, but it will allow you to assess the level of competence and reputation of the company in the market. A definite plus is that such organizations have ready-made solutions for business.

2. Providing confidentiality guarantees

SMSprovider is obliged to guarantee the security and confidentiality of client databases. A clause on non-disclosure of corporate data, such as the client base, frequency and time of mailings, must be present in the service agreement.

3. Prompt customer support and technical support

An indicator of the professionalism of an SMS provider is the presence of its own technical customer support service. In the process of work, the customer may need changes in the messaging script, the algorithm for sending messages and other adjustments to the specifics of his activities. 

The functioning of a round-the-clock consultation of specialists in the field of communications and software indicates the desire of the organization to provide a high-quality integrated service.

4. Possibility to test the messaging mode

To ensure the quality of services, network operation, interface convenience, functionality, communication channels efficiency, choose a messaging provider that offers a free trial messaging period. This usually indicates the company's competence and understanding of business needs.

5. Availability of message delivery reports

By providing statistics on the delivery of mailings to subscribers, the SMS provider not only guarantees the quality of its services, but also allows the client to correctly assess the progress of the SMS campaign and the effectiveness of text marketing, and analyze the promotion strategy. This helps the business conduct messaging cost-effectively.

Decision Telecom Company  — global A2P messaging SMS provider with omnichannel platform. We offer free 24/7 online support, a convenient personal account and flexible pricing plans. We have been on the market since 2012, so we know how to competently implement telecommunication solutions in your business that will work guaranteed.