Двоичные SMS-сообщения — простой способ сделать вашу рассылку запоминающейся

Nowadays it is very difficult to surprise a user with multimedia content , but the use of pictures, audio, gif in traditional text messages still looks like something unusual and advanced. Especially in the minds of subscribers receiving such SMS.

What is the secret of the developers? The answer is simple: binary SMS messages, which open up new horizons in creating colorful and engaging business mailings.

What is a binary SMS message: explained in simple terms

A binary SMS (or binary) message is a short text SMS in XML format with extended content, such as small multimedia files such as short videos, images, audio materials.

Unlike traditional SMS, which is generated using standard 7-bit ASCII text encoding, binary is encoded in binary format. The weight of such a message is 140 bytes.

Due to the presence of non-text content, the number of characters in such a notification is limited. As a rule, the limit is up to 140 to 160 characters (in a normal one - a maximum of 480).

The cost of binary SMS may be slightly higher due to the need for additional data transfer.

Binary SMS attributes

The attributes of a binary SMS message are various parameters and properties that can be set or included in the structure of the message itself. They are typically used to control and configure the transmission of the SMS, as well as in the processing and interpretation of the data by the recipient.

Here are some common attributes of a binary SMS message:

• Header (UDH) - contains information about the structure of the message and its data type.
• Message Length - determines the number of bytes or bits it occupies and allows the recipient to correctly interpret the data.
• Protocol Identifier (PID) - Specifies the protocol used to transmit the notification.
• Data Coding Scheme (DCS) - Defines the coding scheme used for the message payload.

These attributes are the main and most important for binary SMS, as they define their key characteristics and properties.

How to send this type of SMS

To send a binary SMS message, a company needs to integrate a specialized API into an existing application or system or use a service that supports the transmission of binary data.

Please note: not all mobile devices can receive binary messages. This depends on both the type of phone and the support of such SMS by the subscriber's operator.

Finally

Overall, binary SMS messages are a useful tool for optimizing commercial messages, both in terms of text content variety and the reliability of sending out the mailing.

To ensure your SMS reaches your customers and works effectively for your business, choose a trusted A2P messaging provider .

Decision Telecom is a licensed A2P messaging provider. We offer reliable and affordable mobile communications for businesses and enterprises. Want to set up messaging and SMS messaging worldwide? Contact us today.