Often companies, without realizing it, “drain” their marketing budget by sending advertising messages to invalid numbers. Without regular checks of the validity of numbers in the subscriber databases, SMS campaigns will not give the desired results. In this case, the HLR Lookup service for businesscomes to the rescue — it automates contact filtering, detects outdated and deactivated mobile numbers.

HLR Lookup — what is it?

HLR Lookup (Home Location Register) is a technology that helps check the validity of a phone number, determine the mobile operator and the status of the number (roaming or not). 

This method of checking the status of numbers is common in companies that use SMS messaging for transactional or commercial purposes.

HLR Lookup is a confidential service, requests from which are sent directly to the mobile operator's equipment.

Top 3 Benefits of HLR Lookup for Business

Implementing the HLR Lookup API as a filter for data cleansing has many benefits:

• facilitation of optimization and routing of SMS traffic;
• customer experience improvement;
• increase in the effectiveness of the marketing strategy;
• increase in profitability of income.

Here are the main reasons for using this technology: 

1. Clearing the customer database from invalid contacts. HLR Lookup API reveals inactive, deactivated, invalid numbers, and duplicate entries.
2. Mobile provider definition. Information about the mobile operator and the location of the number allows you to streamline the messaging and increase its effectiveness.
3. Budget optimization. Based on the verification results, you will not send messages to subscribers who are inactive or roaming.

Due to fast and accurate sending, SMS messaging is considered one of the most effective methods for promoting a business. According to statistics, companies, on average, lose up to 30% of messages by addressing them to “dead” numbers. Remember: every SMS you send is time and money that directly affects the success of the campaign. 

With HLR Lookup for Business from Decision Telecom, companies can collect data about every phone number anywhere in the world. Our easy-to-use HLR Lookup is easy to integrate into CRM via REST API and ready-made SDKs. 

Register on the website or conveniently contact us to start working with HLR Lookup API from Decision Telecom.