As November approaches, all the attention of the business community is focused on the global Black Friday — 2023. Originally, it is an American tradition that started around Thanksgiving. In recent years this event has become a phenomenon in various countries.

Now, all over the world these days, or rather — days (the promotions last on Friday, Saturday,, and Sunday), customers associate with huge discounts and bargains from favorite brands. Many people wait for this event for a whole year, hoping to snatch a long-awaited item at a ridiculous price. It would seem that this day is beneficial for business.

In fact, for retail, e-commerce, and giant companies, the global Black Friday 2023 is an opportunity to attract new customers and increase profits. But how can you stand out from the competition and engage your target audience? Read on to find out how to effectively use SMS marketing to maximize sales during this period.

How to prepare for the worldwide Black Friday 2023 SMS campaign

One of the most effective ways to communicate with customers is through SMS marketing. This communication channel has many advantages, including:

• high speed and open rate;
• low cost and proven effectiveness;
• personalization and targeted nature.

SMS marketing is the one that business owners often use to improve the saleability of products and engagement with their audience.

How to make the most of SMS advertising during the global Black Friday — 2023 period? Here are some tips.

Create an attractive offer

Your offer should be irresistible. Stand out from the crowd and offer your audience something that has value for them.

Segment your audience

Divide your contacts into groups with common interests. It will allow you to send more personalized messages, which will increase their impact.

Timing matters

The timing of your SMS can affect its effectiveness greatly. You should send out messages at the hours when your audience is most likely to read and respond.

The best time to send out is the first half and middle of the day: people are active and ready to buy. Avoid sending messages too early in the morning or too late in the evening.

Add a call to action (CTA)

Your message should be short, simple, and interesting. Use emoji, abbreviations, and slang to make the text more friendly and modern.

Plus, use personal address. This way you will show the customer that you appreciate them. Add trigger words such as "exclusive", "limited", "today only", and 'last chance' - they create a sense of urgency and encourage an immediate response. Don't forget to include a clear and specific call to action (CTA) in your SMS.

Summing it up

Global Black Friday — 2023 gives businesses a great opportunity to increase sales. By effectively utilizing bulk SMS messaging, you can make the most of this event.

By following Decision Telecom's advice, you can prepare for this day and achieve impressive results. Don't forget about quality content and personalization, as these are what make your offer truly attractive to customers. Best of luck in this challenging but exciting process!