More than 90% of the world's population has access to mobile communications and the Internet. Every fourth owner of a smartphone spends more than 7 hours a day on it. 

Every day, a person receives a tremendous amount of information from the phone screen. For commercial organizations, a smartphone is an ideal platform for communication with customers, and A2P-SMS is one of the most efficient forms of marketing.

What is A2P messaging?

A2P messaging is an automated technology for sending commercial SMS messages from central databases to a mobile user via different communication channels.

Literally, the term Application-to-Person Messaging means sending messages from an application to a person. Applications for A2P messages are mobile and web applications, as well as an integrated SMS API on any platform.

A2P messaging is used to work with customers and improve the quality of services, so A2P messages are also called business or promotional SMS.

In the minds of most users, A2P-SMS is spam, however, if the technology is used wisely and for the right purposes, it can bring excellent results.

Why do businesses need A2P messaging? 

With the help of A2P messages, companies can solve urgent problems. Technology is used for:

• connections with existing or potential clients;
• user authentication (registration, verification);
• distribution of promotions and campaigns;
• delivery of urgent notifications (on withdrawal of funds, order confirmation).

A2P messages are not limited to marketing options. There is also a corporate A2P messagingthat helps improve communications within the company.

Advantages of A2P technology

A2P messages not only increase customer engagement but also make the delivery of marketing messages smoother.

Advantages of the technology:

• high speed of delivery of A2P-SMS;
• a simple bypass of spam detection algorithms;
• increase in message open rate;
• brand awareness increases.