From November 1, 2023 Kyivstar has completely stopped supporting MMS: the service is not available to both private and corporate customers. The reason is that the technology for carrying data is outdated, and MMSs are not in demand. After all, Viber, Telegram, WhatsApp, and other messengers allow instant transmission of multimedia messages free of charge.

Why Kyivstar Refuses From MMS

MMS is a technology that allows you to send multimedia files (video, audio) to your cell phone and email. The size of messages is limited: up to 50 KB for standard 1.0 and up to 999 KB for 2.0, and much depends on the operator and the user's device. In most cases, videos are rarely longer than 40 seconds.

Limited size is not the only disadvantage of MMS. Their main weak point is that the service is paid.

The processing and sending of multimedia messages is a labor-intensive task that uses a lot of resources. Therefore, carriers charge money for sending MMS messages to maintain a complex infrastructure.

Of course, for users who actively use Viber, Telegram, WhatsApp, and other free messengers, it is not profitable to pay for sending media files. It is enough to have access to the Internet to send and receive audio and video content for free. Therefore, MMS messages are unpopular, and it is not profitable for the carrier to maintain the infrastructure through which they are transferred.

Alternative Solutions for Business

Multimedia messages are an effective marketing tool, and you can't lose it. Decision Telecom provides businesses with a platform that allows them to create bulk messaging for users of Viber, WhatsApp, and other messengers.

We help you send messages to your customers wherever they are:

• Viber for Business — sending media files in Viber. Connecting Viber 1 Way package allows you to advertise your product without customer feedback, Viber 2 Way service provides two-way communication.
• WhatsApp Business — bulk messaging of multimedia content in one of the most popular messengers in the world.

If you want to order the service, register on the website and leave a request to the manager of Decision Telecom. He will call you back and answer all your questions.