As practice reveals, patients in private clinics fall into two distinct categories. The first group strives to enhance their well-being before the New Year, gearing up for the holidays in optimal physical condition. The second group delays their doctor visits until the first half of January, seeking a few days off work to dedicate to comprehensive treatment. For healthcare companies, this presents an opportunity to orchestrate New Year's bulk SMS campaigns, optimizing profits. Discover effective message formulations for your clients below.

Offering Procedure Discounts

Encourage engagement by selecting one or more procedures and slashing their prices by 15-20%. Place a time constraint on the promotion to spur potential clients to sign up promptly. For instance, a crucial dental service for women before the holidays is teeth whitening and professional oral hygiene. Craft a text message such as:

"Shine on New Year's holidays! Until December 31, teeth whitening is only 1999 UAH instead of 2500 UAH. Limited specialist slots available. Book now: (link)."

Offering Discounts for Advance Payments

Incentivize clients to pay for procedures in advance, reducing the risk of last-minute cancellations. A New Year's SMS could read:

"Until December 31, enjoy a 17% discount on any procedure when you pay in advance. Check out the promotion details: (link)."

Ensure that the message specifies the payment's retention on the client's account, even if they are unable to make it to the clinic at the scheduled time.

Gift Certificates for Special Treatments

Relevant for cosmetology clinics and massage parlors, offering gift certificates can be a delightful Christmas and New Year present for women. Craft a message like:

"Looking for the perfect New Year gift? Consider a rejuvenating massage course of 10 sessions. Gift certificates available from December 10 to 20 on our official website: (link)."

You can even raffle 1-2 gift certificates among the subscribers of pages of the clinic in social networks. Be sure to specify the validity period of the coupons to encourage their owners to visit the institution as soon as possible.

Plan your New Year's Eve bulk SMS messaging before the beginning of December. If you don't meet the deadline, contact DecisionTelecom sales department. Our specialists will develop engaging messages, set up their distribution to your customer base, and, if necessary, send additional messages in Viber for all those who did not receive a standard SMS.