Three tools to track the effectiveness of SMS messaging for business
Building customer loyalty and brand image is just one part of mobile advertising. The task of SMS marketing messaging is to stimulate the target audience to take the action you need.
The effectiveness of a campaign is not measured by the number of emails read by customers, but by the number of customers who bought the product, used the service, and visited the store. When setting up an SMS messaging for a business, it’s worth considering in advance how you will evaluate the conversion and how to engage leads.
Let's take a look at the three most popular solutions.
Contact by phone number
Use a special feedback phone number in each SMS messaging for business. At the end of the message, add contact details with a note that they will be relevant only for recipients of this messaging list.
Please note: the phone number provided in the SMS should not be used anywhere else.
This will allow you to get the most accurate number of subscribers who have moved to the third stage of the conversion funnel.
Promo code in SMS messaging
Add promotional codes or code words to the text of yourbusiness SMS messaging that will allow customers to receive a discount, a gift, a unique offer. It is easy for buyers to find them in the message, and it is pleasant to use them.
A special promotional code is created for each marketing campaign, and it should not appear in other messaging or on the site.
Please note: it is important to ensure the technical side of the SMS promotion - make sure that the system of your store or service recognizes the promotional code correctly.
Using this simple method, you can count the number of clients actively involved in the messaging.
Clicking on a special link
A great way is to add a link to a pre-prepared page in an SMS messaging for business. Users who receive SMS will go to it for a detailed study of the offer.
Use short links to avoid overloading the message text. Add UTM tags to the link to display the conversion statistics report. This can be done with Google's URL Builder.
Please note: the link should lead not just to the site, but to a separate landing page, which is also optimized for viewing on mobile devices.
Tracking the number of clicks on the link is not difficult. You can check the number of visitors to a page through Google Analytics, of course, if the service is connected to it.
The advertising effect of SMS messaging lasts for 3-4 days, so this period should be taken to evaluate the indicator.