QR codes in SMS: tell about your product to every smartphone owner
More than 80% of people read all SMS messages that come to their phones. And it happens mostly within the first 3 minutes after receiving them. That's why for marketers SMS is a valuable tool, which helps to quickly deliver advertising to the consumer, and QR codes play a special role here.
What are QR codes?
QR code is a kind of bar code. It consists of a white frame, inside of which horizontal, vertical, and square components are placed. They contain encrypted information that can be easily read by a cell phone through a camera or scanning program.
How a business can use QR codes in SMS messages
The information in QR codes can draw attention to your business. If the advertisement turns out to be useful, it will turn potential clients into real ones.
Depending on the purpose of the advertising campaign a QR code can contain:
- a link to a site, a song, a document, or a company's account on social networks;
- promotions, discounts, coupons, personalized offers;
- a ticket for visiting a concert, club, festival, museum;
- account details for quick payment;
- product advertisement;
- interview, news, resume;
- information about an event, or webinar.
It is important to remember that QR codes in SMS messages are a powerful tool through which you can convey important information. If the advertisement is uninteresting, dissatisfied clients will not follow your link anymore.
How to work with a QR code for sending in SMS
To generate a QR code, you need to use a special service (QR Code Generator, QR Code Monkey, QR Coder and others):
- enter in the box the URL of the page you want to promote;
- adjust the colour;
- add a logo;
- choose a design from the ready-made ones or offer your variant;
- click the "Create" button and then download the code.
QR codes are static (cannot be changed) and dynamic (editable). To define this property a checkbox in the corresponding box is set.
When sending a QR code in SMS, remember that it is not a call to action by itself. To make the user click on it, you should write a short text in the main field and add an incentive phrase, for example: "Scan if you want to learn more".
Modern programs for reading SMS, installed in smartphones, will easily see the QR code. Otherwise, to learn the information encoded in the bar code, you will need to download from Google Play or App Store a program that can read it.
Decision Telecom is the best service for SMS messages
Pay attention to the capabilities of the carrier, which will send SMS with a barcode, because not everyone provides such a service.
Decision Telecom operator is on the list of the best ones. SMS messages delivered via our company are quickly and guaranteed to the addressee, as we work directly with more than 200 operators globally. Clients pay only for the received messages, which are sent at a speed of 100 SMS/sec.
Register on the Decision Telecom website and test the features of the platform for free.