Fall Marketing Messaging: What to SMS About in the Second Half of November?

A calendar of information guides for messaging is an essential tool for planning a company's communication with its customers. As a rule, brands make marketing messaging during major holidays. After all, the audience that celebrates World Cosplay Day is just as important as those who celebrate Christmas. Even if the target audience for the former event is much narrower.

If the frequency of your messages is one SMS per six months, find out what events in November can revitalize your interaction with your audience.

Top 3 Information Guides to Send Out in November 2023

There are at least 365 days in a year, and believe us, there's a holiday for every one of them that can be a great information guide for messaging to attract new customers, improve brand image, and boost sales.

Here are three of the most high-profile events at the end of November 2023 that businesses shouldn't pass by.

November 23 — Thanksgiving

Although this holiday is not celebrated worldwide, its audience is quite wide. In the United States and Canada, Thanksgiving Day is a national holiday on par with Christmas and Easter.

On this special day when families come together to express gratitude for all they have, your company can also share this feeling of gratitude with your customers. Create warm and sincere marketing messaging, thanking customers for their loyalty and support. Perhaps you can also offer special discounts or promotions as a token of appreciation.

November 24 — Black Friday

The big sale days this year, as usual, fall on the last weekend of the third month of fall. It is a great opportunity for shoppers to stock up on bargain-priced gifts before the New Year's holidays, and for businesses to remind themselves.

If you still haven't created your SMS marketing messaging templates, hurry up and do it now. Use emotional language to create a sense of urgency and importance of the moment.

November 27 — Cyber Monday

Rounding out our list of information guides for messaging in November 2023 is Cyber Monday. This day marks the end of Black Friday sales and is often the most productive day for businesses in terms of sales.

If you haven't prepared your marketing messaging in time for Black Friday, Cyber Monday is a great opportunity to jump on the last bandwagon before the December sales begin.

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