Summer SMS-messaging: three rules for effective communication with customers during the holiday season

Seasonal SMS campaigns are a good way to capture the attention of consumers, set up communication with customers and stimulate sales. And summer SMS-messaging can become an effective tool for interacting with the target audience. However, businesses need to take into account the peculiarities of this period, so we propose to consider the main rules for creating SMS messaging in the summer.

Adapt content in order to grab attention

Summer is the time when people are surrounded by bright colors, active entertainment, and positive emotions. It is very difficult to arouse the interest of the consumer in such conditions, but it is possible.

First of all - use catchy images. Visual elements play an important role in capturing attention. Catchy colors, fresh shades and colorful motifs in the design of the summer SMS-messaging will create a positive mood.

Emoji and thematic pictures will emphasize the atmosphere of relaxation and make the recipients smile.

Keep your SMS messaging relevant to the summer season

It is in the summer that many buyers most of all expect sales and discounts. Prepare in advance seasonal promotions and offers related to the events of June - August.

For example, give discounts on a summer collection of clothes or accessories, free shipping on orders, or bonuses when buying tickets to events. Specify the dates, duration and conditions of the promotion, do not forget to add an attractive CTA, for example: "limited offer", "exclusive discounts" or "fast delivery".

Summer SMS-messaging can also be used to inform customers about upcoming events. Finally, share your outdoor activity ideas with your audience. Such communication will not only add value to the advertising campaign but also help to strengthen the connection with customers.

Determine the optimal time and frequency of summer SMS messaging

The summer period almost always means changes in the daily routine for most people. Explore the preferences and behaviors of your target audience at this time of the year.

Determine the optimal hours for sending SMS-messaging in the summer, taking into account possible changes in the schedule of recipients. Adjust the frequency of messages so that they do not become intrusive, but at the same time maintain the interest of the audience throughout the entire hot period.

Summer SMS messaging is an effective marketing tool. Don't forget to adapt content, use different post types, and optimize the time and frequency of posting.

Would you like to set up your messaging today? Register on the Decision Telecom website or contact our sales team.