Three Tips for Successful Mobile Marketing on International Women's Day

For businesses, March 8 is one of the most profitable holidays after Christmas and New Year. Thanks to high-quality mobile marketing, companies representing the fields of tourism, catering, entertainment and sports, fashion and beauty, online commerce, delivery services get a unique chance to increase their customer base, stimulate sales and strengthen their brand awareness on the eve of International Women's Day.

Decision Telecom experts have researched how to set up a holiday SMS newsletter so that potential customers make a purchase from you.

What needs to be done by March 8 to stand out from the competition?

The basis of successful SMS marketing is the analysis and segmentation of the target audience. Divide potential customers into categories by gender, age, and interests and determine what you can offer to each of the segments. And then develop a series of messages:

1. 5-7 days before the holiday, send a message to the database of existing and potential customers with a list of the most successful gifts for International Women's Day that can be purchased from you. It can be souvenirs, clothes, perfumes and cosmetics, flowers, a romantic date, tickets to a concert or a movie — it all depends on the specifics of your company. This type of message will attract the attention of not only men, but also women who want to congratulate mothers, sisters, girlfriends, colleagues.
2. 3-4 days before the holiday, make representatives of the target audience a special promotional offer for gifts from your list, which they will not be able to refuse. This is a mandatory stage of successful mobile marketing, providing the bulk of pre-holiday sales. Those who have previously made purchases from you can be given a personal discount — this will increase their loyalty to your company. The main thing is to limit the validity period of the special offer to 1-3 days so that people do not have the opportunity to go to competitors and compare prices for your goods (services).
3. On March 8, send congratulatory SMS to female representatives and invite them to make a gift for themselves. A holiday newsletter containing personal promo codes, gift certificates or discounts on popular women's goods (services) is an integral part of successful SMS marketing.

It is important to limit the validity period of a holiday promo code or discount so that potential customers can use them as soon as possible.

Would you like to increase sales on the eve of International Women's Day using mobile marketing? Register and receive free test SMS. For a preliminary consultation, contact a Decision Telecom expert.