WhatsApp developers offer two software solutions for business: WhatsApp Business and WhatsApp Business API. The first one is free, it allows you to set up a catalog of goods and services, communicate with local customers and send a newsletter to those of them who have you in contacts.

The second one, paid, has broader functionality. The platform provides an opportunity to create an official chatbot that answers the most common questions of the target audience.

The WhatsApp Business API integrates with the CRM system to create personalized mailing lists, sending individual reminders and notifications to each of the clients. In particular, through this software interface, you can configure automatic tracking and updating of the status of orders.

How do purchase status notifications work?

These are messages that are sent to clients based on predefined scenarios:

1. The information that a person has made a purchase is recorded in the CRM system, as is every point of contact with the customer.
2. After the occurrence of a certain event (packaging, sending, delivery of a parcel to the post office), information is extracted from the CRM system, and the specified type of message is automatically sent to the client.

The tracking and updating of orders reduces the burden on the company's managers, who do not need to keep all the information in their head or in a notebook, manually inform the person at what stage of processing his order is. This is especially true on the eve of the holidays (in particular, on the eve of the upcoming International Women's Day — March 8), when the number of sales is rapidly increasing.

The client is most interested in notifications of this type and is guaranteed to open them. An important feature of messages with the purchase status is the absence of an unsubscribe button, unlike messages from mass advertising mailings. Therefore, automatic notifications on the progress of orders serve as an effective means of increasing customer loyalty to the company.

Decision Telecom is a communication platform that will help your business quickly access the WhatsApp Business API and set up automatic tracking notifications and order updates. Contact the sales department — our experts will find the optimal solution for your project.