Do you always see a lot of SMS unsubscribes lately? Most brands face this problem due to the fact that bulk SMS blind often does more harm than benefit.

We offer to understand the possible reasons for unsubscribing customers and see solutions to fix this problem.

Annoying spam SMS

The main reason why you can lose customers due to your SMS campaign is the frequency of sending messages.

If you send so many emails to your subscribers, over time, such emails become

annoying. Customers consider your messages as SMS spam and can unsubscribe from receiving them.

Solution

An acceptable frequency of sending marketing messages is once or twice a week. Give subscribers the ability to adjust the frequency of receiving emails or let them choose which notifications they want to receive.

Bad customer focus

According to statistics, 58% of Americans are ready to change the company in which they work if their customer service is of poor quality. It is very important that the person feels that you want and you are ready to solve his problem.

Solution

Choose an SMS service, which offers the possibility of feedback. Be sure that you react quickly to customer requests. Please try to correct the negative experience after the fact.

Relevance messaging

If your brand is not tied to a specific location, age group, or other customer characteristics, this problem doesn't pose a threat. But other companies will have to compete for their attention.

Solution

Update your customer base regularly to make sure your message is still relevant to the subscriber. Accept that sometimes it is better to let the client go so that you are not accused of spamming SMS. This will save your budget marketing campaign.

Choosing an SMS service

Make sure that the provider that provides SMS messaging services is reliable and of high quality. DecisionTelecom is a global innovative SMS and VolP platform for bulk SMS messaging, Viber, WhatsApp, and voice services.

We are a licensed virtual telecom operator (MVNO) with numbering permission in Estonia. We officially provide our customers with direct channels for better integration with more than 200 operators/partners and we guarantee high-quality messaging around the world.

Our SMS service has a very comfortable interface that protects your messages from getting into spam and charges only for sent notifications.

One last piece of advice: don't abuse the trust of your customers. When you are planning a messaging strategy, you must think about how not to scare subscribers of bulk SMS. Using very simple tips, you can minimize the risk of unsubscribing, saving time and money.