Artificial intelligence (AI) is progressing at a staggering rate: in the mid-2000s it was used in the first voice assistants, and today it writes program codes, systematizes arrays of information, monitors product quality, and even creates objects of art. It is one of the most productive marketing tools.

The two main branches of artificial intelligence development are conversational AI and generative AI. To use them effectively, you need to understand the difference between them.

What Is Conversational AI

It is a type of artificial intelligence that can adequately:

• recognize,
• understand,
• generate natural speech.

That is, the system analyzes a request in speech form, processes it and produces a response in the same speech form.

Most often conversational AI is used in dialog mode: when working with voice assistants, in customer service support, for language translation, etc.

What Is Generative AI

This is a form of artificial intelligence that generates new content based on previously acquired data:

• text,
• image,
• audio,
• video.

In the process, generative AI learns new things by processing the learned information: for example, it will analyze paintings by Van Gogh and then create a drawing in the style of the famous Dutchman.

This form of artificial intelligence qualitatively structures information of different types and highlights its essence. An illustrative example of using generative AI: enter the text about the directions of the business, favorite pictures, fonts and give the task to come up with a logo.

Also generative AI platform is a productive tool for creating personalized content, writing software codes, performing visual checks and quality control.

Thus, the main difference between conversational and generative AI is that the former works with speech, while the latter creates new text, sound, and visual objects based on available data.

Therefore, it is not necessary to consider conversational AI vs. generative AI in the context of business performance. Each platform can be utilized depending on the specifics of your business and marketing strategy points.

Some AI chatbots, including the popular Chat GPT, combine both forms of AI.

Whichever type of AI you use, Decision Telecom will ensure effective communication with your customers via voice, SMS, Viber, WhatsApp messaging. The stories of our clients confirm: we help to significantly scale the business. For example, a chatbot for the fitness center Geliar Gym provided a 185% increase in sales.

Our specialists are ready to provide you with reliable communication channels for interaction with clients, colleagues and partners.