Increased sales of monthly gym membership by 185% through customer engagement via chat apps
Geliar Gym fitness club is a unique combination of MMA, crossfit and regular gym. There you can train with the guidance of champions and the best coaches of Ukraine!“It is important for us to effectively notify people of our new offers and reach new customers, as well as communicate with customers online and receive feedback from them. In order to reach these targets, we consulted DecisionTelecom.”
CHALLENGE:
Communication with customers in a convenient chat messenger, increased sales
Geliar Gym was looking for an efficient solution to notify people of their new offers and reach new customers. Another important requirement was to enable online customer communication and the possibility to receive feedback from them for further analysis and increase in membership sales. In order to reach these targets, Geliar Gym consulted DecisionTelecom.
SOLUTION:
A universal web interface for efficient customer communication
Geliar Gym's goal was efficient customer communication, engaging in dialogue with customers, and increasing sales by dealing with customer requests in their preferred communication channels.
After a detailed analysis, we found out that the target market segment uses chat apps. DecisionTelecom provided Viber Business Messaging which allows the company to interact with their customers dynamically and efficiently.
In addition, DecisionTelecom granted access to a universal web platform, which offers a lot of possibilities for planning an advertising campaign and tracking statistics, while the universal Chat Inbox allows the company to have dialogs with customers, which means, after receiving advertising messages, the client can respond to them in Viber, and the marketing department of Geliar Gym has the ability to take the request from the client through DecisionTelecom platform and provide them a fast, high-quality response. Even if the client is not online, the agent can reply offline, and the client will see it as soon as they are online again.
RESULTS:
185% increase in sales
DecisionTelecom’s Viber Business Messaging provided the opportunity to contact customers offline and offer them more purchase options with direct links and exclusive offers. As a result, Geliar Gym has increased the number of its customers and the sales of monthly gym membership by 185 percent this year.
Furthermore, the possibility of two-way communication through the universal DecisionTelecom web interface helped the company better understand the needs of its customers and create a new image for the Geliar Gym brand.
Viber Business Messaging by DecisionTelecom has solved a number of business challenges and provided a new level of customer interaction.
Iryna
Marketing Director of Geliar Gym
DecisionTelecom's Viber for Business and Chat Inbox function provided us the possibility to contact our customers offline and offer them more purchase options with direct links and exclusive offers. As a result, we have increased the number of our customers and the sales of monthly gym membership by 185 percent this year.
