A comparison of popular Slicktext alternatives, considering their key features, costs, pros, cons, and genuine customer reviews, to help businesses choose the best SMS marketing platform.

CEO at DecisionTelecom
10.11.2025
SlickText is a well-known text marketing platform, but customers have reported problems with rising prices, limits on characters and MMS, a lack of third-party integrations, and some administrative inefficiencies. Many users have left SlickText to find tools that fit better with their workflows and technology needs.
If your organization is facing these issues, the following section covers the top SlickText alternatives. These options can improve messaging features, offer better pricing, and connect with your CRM. They also provide more reliable delivery logs, making it easier to track performance and scale your results.
Despite SlickText servicing many companies adequately, there are several pain points that engender an entire organization on the lookout for a replacement or an option suited for their professional needs. Understanding these pain points will help aid your decision on whether it's time to move on to an alternative.
Cost (including hidden fees): Some users have seen prices go up quickly as their contact lists grow. Sending photos as MMS instead of SMS can add costs, and the tiered pricing can be expensive for high usage. For companies scaling SMS marketing, these extra costs can hurt ROI and make budgeting harder.
Integration gap and basic analytics: Many teams want more built-in integrations, like with Cvent or Salesforce, and better reporting tools. The current analytics are too simple to track trends or measure campaign results, making it hard to optimize or show value.
Automation and admin challenges: There is no way to set urgent triggers, and calendar rules can be unreliable. You cannot upload keyword lists by CSV, and the interface feels outdated. Because of these limits, some teams end up doing more manual work, which reduces efficiency and increases risk.
Reliability and visibility: Some users have seen messages fail to send as scheduled or get unclear errors. Billing alerts can also be disruptive. These problems can break trust and put important communications at risk.
Support coverage and mobile: Some users like the chat support, but there is no phone support or weekend coverage. This can be a problem for companies that work across time zones or need quick help.
When choosing the right business text messaging platform, consider key factors that will impact your marketing campaigns and overall customer communications.
Feature breadth: Look for two-way messaging, bulk SMS messages, image or GIF (MMS) support, short codes, and automation for campaigns and reminders. A full-service platform should also offer voice features and new technology like RCS messaging.
Integrations: Check for API and webhook support, plus built-in connectors for your CRM or ecommerce tools. This lets you sync customer data, track message status, and keep your workflow smooth. Good integrations help you avoid data silos.
Reporting and deliverability: Make sure you can see delivery rates, reports, click rates, and download logs to track each campaign. You need to know how many messages actually reach your audience to measure your campaign’s real impact.
Pricing transparency: Choose a platform with clear, predictable pricing. Pay-as-you-go models are flexible, while subscriptions help you plan your budget. Make sure the pricing will still work as your needs grow.
Customer support: Look at when support is available and how you can reach them. Choose a provider with several support options, like phone, chat, and email, so you can get help quickly when you need it most.
Before the detailed reviews, here is a quick look at how these seven platforms stack up on key features:
|
Feature |
DecisionTelecom |
SimpleTexting |
TextMagic |
Omnisend |
Text-Em-All |
Textellent |
ClickSend |
|
Bulk SMS |
✓ |
✓ |
✓ |
✓ |
✓ |
✓ |
✓ |
|
Two-way messaging |
✓ |
✓ |
✓ |
✓ |
✓ |
✓ |
✓ |
|
Advanced automation |
✓ |
✓ |
Limited |
✓ |
Limited |
✓ |
✓ |
|
MMS support |
✓ |
✓ |
✓ |
✓ |
✓ |
✓ |
✓ |
|
API/Webhooks |
✓ |
✓ |
✓ |
✓ |
✓ |
✓ |
✓ |
|
Global coverage |
190+ countries |
Yes |
200+ countries |
Yes |
Yes |
US-focused |
190+ countries |
|
Multi-channel |
✓ (SMS/Viber/WhatsApp) |
Limited |
Limited |
✓ (Email/SMS) |
✓ (Voice/SMS) |
Limited |
✓ (SMS/Voice/Fax/Email) |
|
Short codes/10DLC |
✓ |
✓ |
✓ |
✓ |
✓ |
✓ |
✓ |
|
HLR Lookup |
✓ |
✗ |
✗ |
✗ |
✗ |
✗ |
✗ |
|
RCS messaging |
✓ |
✗ |
✗ |
✗ |
✗ |
✗ |
✗ |
|
Cascade messaging |
✓ |
✗ |
✗ |
✗ |
✗ |
✗ |
✗ |
|
24/7 support |
✓ |
Limited |
Limited |
Limited |
Limited |
Limited |
✓ |
|
Phone support |
✓ |
✗ |
✗ |
✗ |
✗ |
Varies |
✓ |
|
Free trial |
✓ |
✓ |
✓ |
✓ |
✓ |
Contact |
✓ (14 days) |
|
Pricing model |
Pay-as-you-go |
Subscription |
Subscription |
Hybrid |
Both |
Custom |
Pay-as-you-go |
|
Starting price |
Custom |
$29/month |
$49/month |
Free plan available |
Contact |
Contact |
$0.0226/SMS |

DecisionTelecom is a messaging platform for businesses that solves common problems SlickText users face. With over 10 years of experience, it helps companies grow their SMS marketing service using a strong network of 800+ direct carrier connections worldwide. Pricing is clear, with no hidden fees.
DecisionTelecom is a good fit for organizations that need more advanced features after outgrowing basic SMS tools. The dashboard is easy to use and shows campaign results in real time. The API connects easily with your CRM and other business apps. You can manage messaging across channels like Viber, WhatsApp, RCS, and Voice, all from one place.
This flexibility lets you reach customers on the channels they use most, while keeping your messaging and branding consistent. DecisionTelecom offers automation, multi-channel messaging, and straightforward pricing to help you improve your customer communication.
|
Pros |
Cons |
|
Pay-as-you-go pricing with no hidden fees, so you can scale your campaigns without surprise costs. |
Enterprise focus may mean extra onboarding time for small businesses that are new to advanced features. |
|
Over 800 direct carrier connections help boost deliverability and offer competitive pricing in more than 190 countries. |
Migration documentation for complex legacy systems could be more detailed. |
|
Advanced delivery logs show detailed message status, timestamps, and reasons for failure, so you have full visibility. |
Brand recognition is lower than some US competitors, but the service is enterprise-grade. |
|
Advanced automation includes drip campaigns, trigger-based messaging, and detailed segmentation for complex marketing workflows. |
|
|
Multi-channel features (SMS, Viber, WhatsApp, RCS, Voice) from one platform help you keep customer engagement consistent. |
|
|
HLR lookup lets you validate phone numbers in real time, which helps reduce wasted sends and improve campaign ROI. |
|
|
Strong API with webhooks, thorough documentation, and full integration support for your CRM. |
|
|
24/7 support with dedicated experts and account managers to help with migration and important communications. |
Mid-size and large companies that want a flexible SMS marketing tool with strong automation, multiple channels, clear pricing, and reliable delivery.


SimpleTexting is an easy-to-use SMS marketing platform designed for small and mid-sized businesses. The platform offers a reliable API and a range of useful features. Many users mention that the live chat support is quick to respond, and setting up webhooks for integration with existing systems is a smooth process.
You can run bulk SMS campaigns with built-in list management, message templates, and quick-launch tools to help you get started fast.
Two-way messaging features like shared inboxes, conversation assignments, and internal notes make it easier for teams to manage customer conversations together.
Scheduling tools, autoresponders, and a built-in URL shortener help you send automated messages as follow-ups and track engagement more effectively.
You can send MMS messages for promotions, reminders, and media-rich updates, which can help boost click-through rates when needed.
You can use the API and webhooks to connect SimpleTexting with your CRM, forms, or back-office systems, so everything works together smoothly.
|
Pros |
Cons |
|
The interface is simple and intuitive, so even non-technical teams can get up and running right away. |
MMS messages can be pricier than with some other platforms, and phone number validation can occasionally be tricky. |
|
Support is quick to respond and helpful, both when you’re getting started and during regular use. |
Analytics are a bit limited compared to what you’d get with a full CRM or marketing suite. |
|
The API and webhooks are known for being reliable and easy to set up. |
The mobile app and notifications can sometimes glitch, and messages aren’t always delivered right away. |
|
Free incoming SMS is a plus if you get a lot of replies from customers. |
Costs can add up if you need extra users, add-ons, or more phone numbers. |
|
The built-in AI features can help you put together campaigns quickly and efficiently. |
Small businesses that want to run marketing campaigns or send appointment reminders
Organization needing API usage with fairly straightforward onboarding documentation.
Teams that value user-friendliness over complex automations
Anyone who expects a high volume of customer replies (since incoming texts are free)
Pricing starts at $39 per month for 500 credits, with higher tiers at $59 for 1,000 credits, $89 for 2,000 credits, and $909 for 50,000 credits. Enterprise plans are available if you require additional resources.

Omnisend brings together SMS, email, and automation in one platform. It’s a good fit for e-commerce teams that want to manage customer data and run campaigns across different channels from a single place.

You can set up automated SMS and email flows for tasks such as lifecycle marketing and recovering abandoned carts.
Omnisend uses customer behavior to trigger messages, segment your audience, and personalize content, all aimed at boosting conversions.
It’s built for Shopify, so it syncs your products, customers, and orders quickly.
You get dashboards that show revenue, click rates, and let you compare campaigns to see what’s working.
Pre-built workflows for cart abandonment, welcome series, and post-purchase follow-up.
Product picker that allows you to add products directly into SMS (with images and links).
|
Pros |
Cons |
|
The automation tools are strong, with ready-made workflows for e-commerce and an easy drag-and-drop builder. |
You’ll need to buy SMS credits separately, and some advanced features are only in higher-tier plans. |
|
It integrates easily with Shopify and gets strong reviews, so you can see all your reports in one place. |
However, it’s not a telecom-grade provider, so some advanced SMS features may be limited. |
|
You get detailed analytics, including revenue tracking for SMS. |
Most features are built for e-commerce, so it may not suit service businesses. |
Best for e-commerce marketers who want email and SMS automation in one place, current Omnisend users, Shopify stores looking for easy integration, and teams that care more about analytics than unique SMS features.
There’s a free plan with basic features. Paid plans start at $16 per month and go up based on your contact list. SMS messages over your limit cost extra credits.


Text-Em-All is a popular service for sending mass texts, especially when you need to reach a lot of people quickly for alerts or updates in your organization or community.
You can send texts to as many as 50,000 people at once, which is helpful for urgent alerts or big announcements.
If texting isn't enough, you can also send voice messages as a backup way to reach people during alerts.
You can combine text messages with voicemail alerts in the same broadcast.
The platform also lets teams send group texts and have conversations together.
You can send out surveys for feedback, and use text-to-speech to leave voicemail messages.
Phone launching technique to send mass text messages directly from a mobile phone without logging into the browser.
|
Pros |
Cons |
|
It's easy to set up and send messages to large groups, and it works reliably. |
It doesn't have as many marketing automation or CRM features as some bigger platforms. |
|
You can pay per use with credits or choose a monthly plan, and the phone-launch feature makes it easy to send quick messages when you're out. |
The analytics and marketing options are more basic compared to other SMS marketing platforms. |
|
The mobile app lets you send texts and get notifications when people reply, so you can manage feedback easily. |
Text-Em-All is built for informational alerts, not for sending promotional messages. |
Text-Em-All works best for schools, churches, community groups, emergency teams, healthcare reminders, and any organization that needs to send alerts rather than marketing messages.
You can choose between paying by credits or a monthly subscription, which starts at $19. However, the monthly subscription offers limited access to features when compared to the credit payment plan.

TextMagic is a straightforward SMS platform application with features for 2-way messaging, bulk SMS, scheduling, and basic automation tailored for small teams.
You can send bulk SMS to more than 200 countries using their international network.
The shared team inbox makes it easy for your team to manage two-way conversations together.
You can personalize messages, send texts from toll-free numbers, and use 10DLC texting.
TextMagic connects with Zapier and other APIs, making it easy to set up email-to-SMS workflows.
AI-powered suggestions help you reply to customers faster and keep your messages on point.
|
Pros |
Cons |
|
TextMagic is quick to set up and has a clean, modern interface that’s easy to learn. |
Some users have noticed gaps in coverage for certain countries and occasional delivery problems. |
|
You can send bulk SMS to over 200 countries, and delivery rates are strong. |
The automation and analytics features are more basic compared to full marketing platforms. |
|
There are no upfront fees or monthly minimums, and you just pay for the texts you send. |
If you need to send a very high volume of messages, the pay-as-you-go pricing can get expensive. |
|
Customer support is responsive and helpful. |
Recently, though, more users have reported delivery failures due to 10DLC rules and higher costs for sending messages. |
TextMagic is a good fit for small businesses that need reliable SMS for reaching international customers, teams that send appointment reminders, or organizations that want to send messages to lists without a subscription.
Pricing starts at $34.50 per month for 500 messages, $59 for 1,000, and $2,010 for 100,000. Bulk discounts are available.
Textellent is a text messaging tool built for service businesses. It helps automate tasks, book appointments, and follow up with leads.
Built for service businesses, with automation for lead nurturing, reminders, and follow-ups.
Allows you to use your existing business phone number, maintaining brand consistency.
Sends an instant text reply when someone reaches out, so you can respond quickly.
Connects with your CRM and uses tags to send targeted messages based on where someone is in your sales process.
Supports MMS and automates appointment reminders and rebooking.
|
Pros |
Cons |
|
Strong appointment workflows and automation designed for service businesses. |
Newer platform, so it has fewer reviews and is less well-known than some competitors. |
|
Allows you to keep using your business phone number for consistency. |
The automation and analytics features are more basic compared to full marketing platforms. |
|
Fast response to new leads with automated replies, which can help boost conversions. |
The pricing structure is not public, so you need to contact them for a quote. |
|
Fast response to new leads with automated replies, which can help boost conversions. |
Not focused on retail or e-commerce features. |
Pricing starts at $59 per month for 750 credits and $119 for 2,000 message credits.
You’ll need to contact Textellent for a custom quote based on your business size and how many messages you send.
ClickSend is a communication platform that lets you send SMS, fax, voice, and email from one place.
You can manage SMS, MMS, voice, email, and fax from a single dashboard.
The platform supports two-way messaging, free incoming messages, bulk text messages, and auto-responders.
ClickSend offers over 200 integrations, including Zapier, Slack, HubSpot, Salesforce, and Shopify.
It has a 99.95% uptime SLA and uses enterprise-level security with TLS encryption. The platform is compliant with GDPR and HIPAA.
REST API and SDKs are available for custom setups in any programming language.
|
Pros |
Cons |
|
ClickSend covers many channels and offers a wide range of integrations and around-the-clock support. |
Some users say the interface is cluttered and the app does not always perform consistently. |
|
The platform provides enterprise-level security and a 99.95% uptime SLA. |
Character limits require you to be savvy to avoid incurring multiple message costs. |
|
There are no monthly fees. You pay as you go, and inbound messages are free. |
Support is always available, but the quality can vary. |
ClickSend is best for companies that need multi-channel communication, businesses with different department needs, healthcare organizations that use fax and SMS, and enterprises already using Zapier.
$0.0256/SMS at lower volumes drops to $0.0087 with over 150,000 messages. 14-day trial for free with credits for all channels.
Choosing the right SMS marketing platform helps you connect with customers. SlickText works well, but its pricing, integrations, and automation may not fit every growing business. Each option in this article has its own strengths. SimpleTexting is easy to use, Omnisend is good for e-commerce, and Textellent offers automation for service businesses.
If you want a platform that is flexible, affordable, and can grow with your business, DecisionTelecom is a strong choice. It offers automation, works across different channels, and uses clear pay-as-you-go pricing. You also get detailed delivery logs, so you can track your messages and make sure they reach real customers.
If your current SMS provider feels limiting, consider trying DecisionTelecom and gain more control over your marketing. You can plan, build, and manage your campaigns with more flexibility.
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