Effective Call to Action in New Year SMS Marketing

The call to action stands as a robust tool in SMS marketing. It not only influences the subconscious of regular and potential customers but compels them to act promptly, making them want to buy the offered goods or services here and now. Discover the art of composing compelling calls to action for New Year and Christmas SMS messages to ensure maximum conversion.

Appeal to Purchase Profitability

When writing your text, avoid highlighting your company's benefits. Instead, focus on showcasing the advantages awaiting the individual purchasing your product or availing your service.

New Year's Eve, marked by discounts and gifts, is when many shoppers deliberately delay purchases to capitalize on winter sales. Leverage these calls to action in your SMS newsletter to entice your target audience with financial gains:

1. "Pick up a gift" ("Get a gift", "Get gifts").
2. "Buy on promotion" ("Participate in the promotion").
3. "Get a discount".
4. "Order with free delivery".
5. "Try it for free".
6. "View promotional items".
7. "Learn the details of the promotion".
8. "To please the kids" (mum, wife, husband).

Be sure to include your contacts at the end of the message (phone number, leading to the site or registration form hyperlink), so that the customer can immediately place an order.

Emphasise the Limited Offer

To drive instant action, communicate that your enticing offer has a limited timeframe or that the promotional product is running out. Employ calls to action in SMS messages such as:

1. "Sign Up Now"
2. "Grab the Last One"
3. "Discover Free Windows"
4. "Reserve Your Seat"

Emphasis on the limited number of available seats or units demonstrates to customers that there is a high demand for your services or products. Consumer logic works like this: if people buy willingly, it means the quality is decent.

Before Christmas and New Year holidays all companies become active, even those that rarely use SMS-marketing during the year. It is not the biggest discount that is needed to make people buy from you, but a precise and short call to action that can influence people's subconsciousness.

Decision Telecom specialists are ready to help in composing and setting up SMS messages to your database of phone numbers. In order to make the most out of New Year's Eve promotions and exceed your sales plan, call us at the number indicated on the website. If necessary, we will set up follow-up messages in WhatsApp and Viber, so that none of your customers miss out on your company's favourable offers.