From virtual reality to metaverses: is the future of telecommunications already here?

Before considering how virtual worlds can be used to improve the interaction of companies with customers, create new business models and ways of communication, let's answer the question, what are metaverses? 

The concept of "metaverses"appeared in 1992, however, the development of models began relatively recently and is associated with the name of Mark Zuckerberg. The concept denotes alternative virtual worlds created on the basis of augmented and virtual reality, the alternative to the real one. The network of metaworlds is believed to offer a more natural and intuitive experience of human interaction.

How will the metaverse affect the telecommunications industry?

To the question of what the metaverses are, adherents of the concept answer - the future of humanity. Gradually, these worlds become part of not only the IT industry but also everyday life. 

Company Nike has already opened its own shop in the metaworld: where children prefer to celebrate birthdays not with real friends, but with their avatars. 

One of the industries that will be affected by the metaverses in the first place is telecommunications. How can metaverses be useful to network operators, messaging providers and other companies in this niche?

Improving the quality of customer service

Telecommunications companies can use virtual spaces to create remote rooms where customers receive immediate technical support and advice.

This step will help the business improve service and help increase user loyalty.

New opportunities for business development

Telecommunications companies can create virtual stores in the metaverses to offer products and services. This allows you to improve your business models and gain access to new markets. 

In addition, online events such as conferences and exhibitions can be hosted in the metaworlds. There are interesting opportunities for attracting customers and increasing brand awareness.

Development of new technologies

New data transfer technologies are being developed to ensure high-quality and uninterrupted interaction in metaverses. This, in turn, will lead to improved communication technologies and the empowerment of telecommunication providers.

Problems associated with virtual worlds

However, in the metaverses, users may face threats such as cyberattacks, hacker attacks, and even physical attacks on avatars. 

The collection and use of personal data in the metaverses is fraught with the issue of privacy. Therefore, telecommunications companies need to provide a high level of security to protect their users.