How Supermarkets Can Engage More Customers with SMS Marketing

According to research, customer loyalty to the supermarkets with which they interact is 86% higher than to ordinary retail outlets. It is not enough to increase the range of the store to establish a constant flow of customers. A marketing strategy, in which SMS-messaging plays the main role, will help to establish contact with old ones and attract new customers.

How Supermarkets Can Use SMS Marketing

The effectiveness of small text messages cannot be overestimated. Previously, we wrote about the benefits of A2P SMS-messaging for business and why you should take a closer look at this promotion method. Here are five situations where SMS marketing can be useful in supermarket marketing.

There are special offers and promotions in your store 

Send exclusive offers, discounts, coupons, and promotional codes via text messages, which can only be used by recipients of the messaging. SMS messaging is especially effective during short-term promotions.

You need to quickly sell products that can spoil

SMS messaging is an effective method to attract customers when a supermarket needs to sell perishable goods. Give a discount on these products so that customers feel the benefits. 

New services have appeared

Customize your SMS marketing strategy and keep shoppers up to date with new services your supermarket is rolling out. For example, the possibility of delivering products to your home, or ordering via the Internet. 

You have expanded your assortment

SMS marketing is a quick way to inform about the expansion of the assortment. Supermarkets can inform shoppers about seasonal arrivals, new products and special offers. 

Do you want to congratulate clients on holidays?

You can increase customer loyalty by wishing them happy birthday, New Year, Christmas and other holidays. Address a person by name, offer bonuses and gifts that he can receive by visiting your supermarket. 

A properly built SMS marketing strategy of communication converts a consumer into a regular customer, which means that it guarantees business success not only today but also tomorrow.

Do you want to implement SMS-messaging in the promotion of your supermarket? Use the Decision Telecom mailing service. 

We guarantee easy integration of our IP into your system, high quality of SMS-messagingservice, ease of use and professional support.