How to create engaging content for mass messaging in Viber

Viber messaging — it is a powerful tool that is able to reach millions of users in a short period of time. Creating interesting, compelling and engaging mass messaging content on Viber can be a daunting task. In this article, we will give you some useful tips on how to create converting content.

Tips and examples of creating content for mass messaging in Viber

"Engaging content" —  is the type of content that arouses the interest of the audience and forces the user to take the targeted action. Almost any type of content that matches a given topic can act as a form of engaging mass messaging in Viber.

You can read more about the types of messages that you can use in Viber in our article. 

Messages may contain the following elements: 

• hyperlinks,
• lists,
• formatted text,
• emoji,
• surveys and others.  

Let's take a look at the most successful ways to make mass messaging in Viber more memorable. 

Corporate ID

The first thing you should keep in mind when creating mass messaging on Viber is corporate style. The uniform color scheme of the logo, message, and even the emoji used help to structure information and facilitate easy perception. 

By introducing a corporate-ID into the Viber messaging, you also increase brand awareness.

Hyperlinks

A distinctive feature of “Viber” is the ability to “sew” a URI address into a button or text. This way of organizing URI links allows you to make commercial texts more "clean". 

The anchor link has distinctive formatting: the text is underlined and highlighted in blue. 

Emoji

Emoji are a great way to add more emotion to text. With their help, you can indicate the feelings with which recipients should read your messaging in Viber.

Emoji structure information and make it easier to perceive. Emoticons, checkmarks and other visual markers can be used in places where you want to draw special attention.

QR Codes

After the introduction of the ability to generate QR codes, this element of content has become one of the most beloved by marketers - interesting, interactive and engaging!

With QR you can send encrypted texts, links to web pages and much more. 

Integrate Viber API today!

Decision Telecom offers easy and secure Viber API integration with your messaging site. Using our service, you can also track message delivery and collect user engagement analytics.

Start using simple tips to improve the quality of content in Viber mass messaging and the result will not keep you waiting.