How to Send a Fundraising Text Message: Example Texts and Tips

Text messaging has developed into a powerful fundraising tool. It provides a direct and personal means of communicating with supporters. This article will talk about the advantages of SMS fundraising, including its high open rates and immediacy.

We'll go over the basics of SMS fundraising, the dos and don'ts for compliance and success. You'll also find successful fundraising text message examples, ranging from first outreach to follow-up. This article will help you in increasing text-based donations, whether you're just getting started or improving your SMS marketing.

Why Choose Text Messages for Fundraising?

For a number of reasons, text messaging is an excellent approach to connect with possible donors. First of all, almost everyone has a phone, whether it's a smartphone or a feature phone. The native SMS app that comes pre-installed allows basic text messaging to be sent and received on all phones.

One of the best parts about using text messages for fundraising is that they have much higher open rates compared to emails. This means people are not only receiving your messages but are also more likely to read them.

Texting allows for immediate and direct communication, reaching donors right where they are most engaged—their phones! Plus, it's cost-effective, making it a budget-friendly option for nonprofits. This way, you can save money while still making a big impact.

The basics of fundraising texts: 3 key recommended practices

When sending donation messages, it’s important to remember a few basic principles. They ensure your messages are effective and engaging. Here are three key practices to follow.

1. Keep it short and sweet

Aim for 160 characters or less, focusing on one clear message. This is the character limit for SMS messages. While platforms like WhatsApp or Viber allow for longer messages, staying brief ensures your message is received clearly and concisely. Your message may be divided, become disorganized, or become unreadable if it is too long. Especially on phones that aren't designed to read long texts.

2. Personalization is key

Use the donor's name and, if needed, make use of past exchanges to personalize your letter. This helps create a genuine connection but remember to keep it natural. Avoid being overly familiar to ensure you don’t come across as intrusive. When sending follow-up texts, segment your audience to create targeted campaigns.

3. Make your call-to-action super clear

Use the right words for the specific actions you want recipients to take, such as "donate" or "RSVP." Strong, action-oriented verbs capture attention and make it clear what you want the recipient to do.

A basic template for crafting the perfect fundraising text

The key to writing the perfect fundraising text message is to be clear, brief, and to establish a personal connection. Here’s a simple text message templates for raising money to guide you:

• Start with a Warm Greeting
  Begin with a friendly yet professional greeting, using the donor’s name to create a personal touch. For example, “Hi [Name], hope you’re doing well!”
• Tell Them Why You’re Reaching Out
  Be direct about your purpose and mention your organization's name. Let them know the reason for the text message. For instance, “We at [Organization Name] are reaching out to support our upcoming project.”
• Explain the Impact of Their Donation
  Use exact, relatable examples to show how their contribution will make a difference. This helps donors understand the importance of their support. For example, “Your donation can help provide clean water to families in need.”
• Make a Specific Ask
  Clearly state the action you want them to take, whether it’s donating a specific amount or volunteering. Be specific to avoid any confusion. For example, “Would you consider donating $20 to help us reach our goal?”
• Provide an Easy Way to Donate
  Include a short link or keyword with clear instructions, ensuring it’s a mobile-friendly method. This makes it convenient for donors to take action right away on their phones. For example, “To donate, simply text ‘GIVE20’ to 12345 or visit [link].”
• End with Gratitude
  Thank them in advance for their support, and make sure your gratitude is sincere. For example, “Thank you so much for your generosity and for being a part of our community!”

Types of fundraising texts with examples

When crafting a fundraising campaign, different messages serve different purposes. Here are several types of text message fundraising, each with a distinct goal and approach.

1. The Urgent Appeal

This type of message conveys the urgency of the situation and why immediate support is needed. Use time-sensitive language like “today,” “now,” or specific deadlines like “by 5th July.” Clearly outline the consequences if the fundraising goals aren't met and provide a specific, achievable goal.

2. The Progress Update

Share campaign milestones and encourage potential donors to help reach the final goal. Highlight specific numbers or percentages to show progress and emphasize how close you are to the target and raise awareness.

3. The Thank You Text

Express appreciation for recent donations and share the positive impact. Make donors feel part of a larger community and hint at future needs if appropriate.

4. The Event Invitation

Provide details about an upcoming fundraising event and what it aims to achieve. Include RSVP instructions for the text invitation and key information like date, time, location, or a link for virtual events. Mention exciting aspects of the event without overshadowing the charitable purpose to raise money.

5. The Recurring Donation Request

Highlight the benefits of regular donations and provide simple instructions to set them up. Explain how recurring donations provide stability for your organization.

6. The Call for Volunteers

Explain why volunteers are needed and what tasks they’ll perform. Specify the date, time, and duration of their commitment.

Avoiding common mistakes in fundraising texts

Text messaging can need a lot of fundraising efforts. It’s important to avoid common pitfalls to ensure your messages are well-received and effective. Here are some key points to keep in mind:

• Don’t Overwhelm with Information
  Keep your message focused on one main point or cause. Provide enough detail to inform, but avoid overloading the reader with too much information. A concise and clear message is more likely to resonate.
• Avoid Guilt-Tripping
  Instead of making donors feel guilty, emphasize the positive impact their generous donation can make. Highlight the benefits their support brings to your organization or the cause you’re advocating for.
• Watch Your Tone
  Strike a balance between urgency and respect. While it’s important to convey the need for prompt action, be mindful of the recipient’s boundaries and time.
• Respect Privacy and Preferences
  Avoid texting at odd hours. People appreciate not being disturbed during personal time, even for a good cause. Aim to minimize intrusion and respect their privacy.
• Measure Your Results
  Just because your campaign is for a nonprofit organization doesn't mean you can skip measuring results. Identify key metrics such as open rates, response rates, clickthrough rates, and average donation amounts per text.
• Stay Compliant with Texting Laws
  Adhere to texting regulations like the Telephone Consumer Protection Act (TCPA) in the U.S. It requires express consent from recipients before sending a donation text message. Always include clear opt-out instructions to respect the recipient’s preferences and ensure they can easily unsubscribe if they choose. This respect for privacy not only keeps you compliant but also builds trust with your audience.

Integrating texts with your overall fundraising strategy

Text messaging can be a powerful addition to your overall fundraising events. When used alongside other channels like email and social media, it maximizes your reach and impact. By combining these methods, you can make donor engagement more effectively and ensure your message is heard loud and clear.

For a reliable bulk SMS messaging service, consider partnering with Decision Telecom. With their support, you can reach more people, share your cause, and make a real difference. Take the next step in your fundraising journey today!