How to use bulk messaging in Viber for Business: a step-by-step guide to creating a successful campaign
Viber leads the telecom market and is used by businesses for two purposes: customer service and product/service promotion. In recent years, companies have been creating trade groups, and communities, and implementing bulk messaging in Viber for Business. Here's how to create and set up an advertising campaign in the app.
How to create an advertising campaign in Viber
Let's take a look at five steps that are important for successful Viber marketing.
Step 1. Set up and customize your business profile
To configure bulk messaging in Viber for business, you need to register in the app through the communications aggregator. Then get verified and get an alpha name. Verified companies-users get a blue tick next to their name.
The owner or marketer should establish the business profile: logo, website link, addresses, etc. This increases brand recognition and message open rate.
Step 2: Define goals and objectives
An important part of Viber marketing is defining specific goals and tasks of the campaign. When building a business strategy, consider factors such as the target audience, budget, and timing of the campaign.
Step 3: Create a contact base
The special feature of bulk messaging in Viber for Business is that companies can only send messages to operating numbers. At the same time, users must give permission to receive the messages. Such basic methods as filling out questionnaires and offline/online forms will help collect the data.
We recommend that you use the HLR Lookup feature to check if the numbers in your contact base are up-to-date.
Step 4: Create a message template
Unlike regular SMS, Viber bulk messaging can contain up to 1,000 characters. So try to give the client as much detailed and useful information as possible.
Here are some tips on how to make the message more eye-catching:
- use images;
- insert short links;
- use emoji and stickers;
- add a call to action.
Commercial newsletters tend to have a bright design, but they should not scare away customers.
Step 5: Analyze the effectiveness of the campaign
Quality analytics is one of the most important components of Viber marketing. Understanding how effective certain types of messages are and how customers respond to the messaging helps to adjust and improve your marketing strategy.
Save on business promotion with Decision Telecom
Decision Telecom is an official Viber partner that provides an opportunity to integrate Viber API for business into any company CRM system.
Often companies choose Viber + SMS service to increase the message open rate.
Get a consultation by phone: +38 (044) 561-7171 or order a call-back on the website.