Types of messages in Viber that brands can use for their mass messaging
Mass messaging in Viber— is the sending of messages by companies to customers using the Viber platform for business. Unlike traditional SMS, messages in Viber are more informative, interactive and engaging. In this article, we'll take a look at the different types of messages inViber for Businessand how to use them in your marketing campaigns.
The Foundation of the Basics: Text Messages
Creating a simple text message template does not take much time, but you will need a professional copywriter or marketer. The text should be informative and engaging, arousing the recipient's interest in the brand.
Unlike traditional SMS, Viber for Business lets you create text messages up to 1000 characters long.
Pictures and visual content in messaging are most often used by companies during the holidays. Or if the product requires visual demonstration.
In the first case, the picture should be vivid and evoke emotions in the reader. Don't overload your postcard with text content. If you want to offer a customer a discount coupon or a promo code, add a catch-up text message to your Viber messaging.
When demonstrating a product, make sure that its best sides are presented.
Induce emotion and trust through audio recordings
Sending voice messages is a great way to get a little closer to a customer. The main thing you can do with the help of audio recordings is to increase the emotional response of customers.
The disadvantage of this type of SMS is that the creation of voice files is rather expensive. In addition, such messaging in Viber "weighs" more, and users have to download the file.
Engage customers with video
The least popular message type for mass messaging in Viber, which still has the right to be - in video format. The video file can be added through the "Attachments" tab or created using the messenger's camera.
It is most often used in personal correspondence, and almost never for commercial messaging.
Which type of message to choose
With the ability to send different types of emails, brands can be sure that their messaging will be interesting and informative. However, text messaging is the most popular and productive mass messaging option on Viber for business.They are inexpensive to develop, easy to send, and their recipients almost always read their content.