Technology Viber for Business API — is a tool with which companies can send messages to a large number of people quickly and efficiently. Brands use Viber Mass Messaging for Business for a variety of purposes: product promotion, discount and promotion notifications, purchase completion reminder, and more. With the right strategy, Viber can be used to improve customer engagement and loyalty.

In this article, we will look at the main arguments for why a business should implement Viber in its marketing strategy.

1. Global target audience coverage

Rakuten Viber доступен в 193 странах. In 2023, the number of unique users in the messenger is over 1.1 billion people, of which 260 million are active. It's no surprise that Viber Messaging for business is hugely popular with brands of all sizes. 

There is a high probability that most of your target audience uses this application for communication in their daily life. Companies can contact users from almost anywhere in the world, provided that the recipient is connected to the mobile Internet or Wi-Fi. 

Remember: Unauthorized Viber Mass Messaging can result in your business account being banned. Therefore, before setting up a campaign, you must independently collect a contact database.

2. Instant Delivery & High Open Rate

The speed of sending is one of the main advantages of this communication channel. VoIP technology, which is the basis of the messenger, allows you to send messages almost instantly. Data is delivered to the final recipient in seconds. 

Unlike, for example, email messagings, information almost always reaches the user. According to statistics, about 90% of Viber messages are opened by recipients within three minutes after receiving. This is a fairly high rate that can compete with the open rates of traditional SMS and WhatsApp messagings. This is facilitated by a convenient preheader, or a preview of the message (a fragment of text that is displayed after the sender's name), which the user sees when receiving the messaging.

3. 100% message delivery and cost control

Viber for Business API provides updates on the delivery status of messages in real time. Companies can track the effectiveness of the delivery of messagings in the personal account of the service. 

In case of failure or delay in delivery, Viber offers a backup communication channel - SMS. To do this, Decision Telecom has a special service Viber + SMS API. It is effective if the recipient is not connected to the Internet, but has access to a cellular connection. In this way, messagings can achieve 100% delivery results. 

It is also important to note that the price of the service is formed for actually delivered messages, i.e. the fee is charged only for them. 

4. Message personalization

Messengers for instant messaging are considered more personal communication channels. Customers' trust in mass messagings in Viber for Business, WhatsApp, Facebook Messenger is much higher when compared with trust in email campaigns. This, perhaps, is the reason for the high Open Rate. 

However, brands can always make marketing messages more meaningful to the user.

The formula is simple:

Personalization + Effective targeting = Conversion

With the help of a business account, brands can increase their awareness and customer loyalty. For example, the use of a logo in the profile, the exact name of the company, additional information contributes to the formation of trust of subscribers. 

Viber for Business offers the ability to verify an account, thereby confirming its authenticity.

5. Bidirectional Communication

The business conversion rate is a direct reflection of how companies interact with consumers. The closer the relationship, the more loyal the client's attitude to the brand, and this is the key to successful sales.

Viber Mass Messaging for Business is permission-based, so most users who receive all sorts of business messages are ready for one-on-one communication. 

Rakuten allows customers to engage in brand communication. In personal chats, companies can answer questions from users and conduct correspondence, thereby promoting the product directly.

6. Sending messages with engaging content

Creating business messages up to 1,000 characters is a huge advantage of Viber mass messagings for business over standard SMS. This is a good opportunity to tell more about the product, present it from different angles, and convince the client to take the desired action. The text should inform, evoke emotions and encourage action.

Viber mass mailing messages can also be supplemented with multimedia content, URL, CTA (call-to-action) button, polls, QR codes, emoji. Not so long ago, Rakuten introduced a new feature for creating branded stickers directly in the application.

Being creative in designing email templates will help grab the attention of recipients and arouse brand interest. Bright, visual, structured information is perceived by the audience many times better and more positively. 

7. Easy integration and complete analytics

Finally, easy and quick integration of Viber for Business API into almost any CRM system makes the messenger one of the most popular among companies.

The service has an intuitive interface with simple navigation. You don’t need to be a specialist to manage messagings in the app — business owners can set up campaigns on their own.

With Chat Inbox, Decision Telecom's web-based interface with integrated customer conversation capabilities, agents get insights including first response time, average wait time, statistics, and more.

How to connect Viber for Business API using Decision Telecom solutions

The official connection of Viber for business directly takes a lot of time, so brands resort to the services of Viber's partner providers, such as Decision Telecom. It is an omnichannel communication platform that helps you set up bulk marketing campaigns around the world and get the most out of your Viber business account.  

Companies using Decision Telecom solutions can:

• use convenient templates for creating messagings;
• preview messages before sending them to clients; 
• upload customer base to contact groups; 
• track message delivery status and collect analytics; 
• integrate your Viber for Business API with your CRM and CMS systems. 

With the help of Decision Telecom, brands can send mass messagings of Viber for business in a convenient service administration panel. This is a smart decision if the marketing strategy uses an omnichannel approach.

Summing up

Viber for Business API — an essential tool for any business looking to expand their reach and keep in touch with their audience. Today we named seven benefits of Viber for business that have a positive impact on sales conversion without the intervention of a marketer and commercial agent. 

But this is only a small part of what the popular instant messenger can actually offer. Viber has a huge potential and opportunities that are easy to implement using the Decision Telecom platform.