How to Set up a Viber Bulk Message Campaign in 5 Steps

Viber is one of the leading providers in the telecom market and is used by businesses for two primary purposes: customer service and product or service promotion. In recent years, companies have been creating trade groups and communities and implementing bulk messaging in Viber for Business.

Starting with an introduction to Viber Business Messages, we will discuss the different types of bulk messaging methods you can use with it, followed by a comprehensive guide on how to create and set up a marketing campaign in the app.

What is Viber Business Messages?

Viber Business Messages is a corporate twist on the OTT messaging app Viber, which most of you must be familiar with. It's a suite of advanced features specially developed for the benefit of businesses that wish to conduct their marketing activities via instant messaging platforms.

While the regular Viber app is focused on personal one-on-one interactions between friends, family, and acquaintances, Viber for Business is focused on commercial uses of the platform, particularly branding, advertising, and promotion.

The Viber business platform allows businesses to send promotional messages, distribute text messages with rich content, run ads, segment audiences, build communities, monitor user interactions, automate replies, offer text-based customer support, and track marketing campaign performance. You can also easily integrate the Viber business messaging platform with your existing CRM.

What is a Viber bulk message?

A Viber bulk message is any text message that is sent out to a large audience at the same time. Viber offers various ways for businesses to send bulk messages.

1. Viber Groups

If you want to talk to a relatively smaller audience of up to 250 people, you can form a group. Within the group, participants can see each other and freely talk amongst themselves. This option is best if you want to bring together a group of people who already know each other and allow them to engage in two-way communication.

2. Broadcast Lists

If you want to send a sort of blind email but in the form of a text message, you can opt for a broadcast list. In a broadcast, Viber messages are sent individually and separately to each recipient, and nobody can find out who else was sent the same text.

3. Viber Communities

Communities are a scaled-up version of groups. They are meant for even larger audiences (hundreds or even thousands of people), all of whom you wish to update at the same time. They are more advanced than groups and come with some administrative oversight, such as member management, privacy settings, insights, and more. Members of a community can't see each other's contact numbers, giving them more privacy.

4. Viber Channels

A channel is the ultimate solution to send Viber mass messages in the true sense of the phrase. Think of them as communities, but public and with replies disabled. Through a channel, you can send one-way communications where you don't need responses from recipients. It is best suited for informational mass texts such as promotional texts and announcements.

How to create an advertising campaign in Viber Business Messages

No matter which channel you choose for sending Viber messages in bulk, for whatever purpose, the basic formula stays the same. Let's take a look at how you can send Viber bulk messages to reach your target audience in five easy steps.

Step 1: Set up and customize your business profile

To configure bulk messaging in Viber for business, you need to register in the app through the communications aggregator. Then, you will get verified and choose an alphanumeric Sender ID. A verified business account gets a blue tick next to its name so that its customers know it's real and legit.

The owner or marketer should properly create and set up the business profile, including the proper name of the business, logo, website link, addresses, and so on. This increases brand recognition and can potentially drive up open rates for the communications you send.

Step 2: Define goals and objectives

An important part of Viber marketing is defining the specific goals and tasks of the campaign. When building a business strategy, consider factors such as your target audience, budget, and timings for the campaigns you will be sending out.

Step 3: Create a contact base

A special feature of bulk messaging in Viber for Business is that companies can only send messages to operational numbers. Also, users must grant a business clear permission before they start receiving bulk messages. Basic methods such as filling out questionnaires and offline/online forms can help you collect subscribers and their related data.

We recommend that you use our HLR Lookup feature to check if the numbers in your contact base are up-to-date and valid.

Step 4: Create a message template

Unlike regular bulk messages sent via SMS, Viber bulk messages can contain up to 1,000 characters. So try to give the client as much detailed and useful information as possible.

Here are some tips on how to make your Viber message more eye-catching:

• use images;

• insert shortened links if necessary;

• use emoji and stickers to add further appeal and creativity;

• add a call to action.

Commercial newsletters tend to have a bright design, but they should not scare away customers.

And now... your Viber bulk messaging campaign is ready to send!

Step 5: Analyze the effectiveness of your bulk messaging campaign

Quality and performance analytics is one of the most important components of Viber marketing. Understanding how effective certain types of messages are and how customers respond to each campaign helps to adjust and improve your marketing strategy in the future.

Save on business promotion with Decision Telecom

Decision Telecom is an official Viber partner that provides an opportunity to integrate the Viber API for business into any organization's CRM system.

Get a consultation by phone: +38 (044) 561-7171 or order a call-back on the website.