How to use SMS messaging to attract customers on International Women's Day

March 8 is one of the most important international holidays in many countries. Online stores, delivery services, restaurants and other businesses can benefit from it. As practice shows, thanks to SMS messaging on March 8, it is really possible to increase the client base, increase sales and win customer loyalty. 

The holiday season is the best time to increase your sales

Any marketer knows that the holidays are the perfect time for advertising campaigns. On such days, people are more loyal to the direct promotion of goods, so the business can seamlessly offer products and services to customers.

In order for the addressee to pay attention to your messaging on March 8 from the whole variety of marketing messages, use our tips.

How to do a promotional SMS on International Women's Day

The first rule of successful messaging: intelligently segment the audience. For messaging on March 8, the main differentiating feature is the gender of customers. 

It is preferable for men to send promotional SMS a few days before the holiday. Messages must contain specific information. Ideally, if the messaging is designed as a short selection of products. As a rule, men do not like to choose but prefer quick acquisitions. 

For a female audience, it is best to send messages in the morning, because at this time ladies are emotionally ready to shop. In this case, it is important to positively set up the client for your brand.

To do this, use the following messaging options:

1. A collection of gift ideas. Unlike men's, women's messaging should be rich, contain a lot of products from different price categories.
2. Congratulatory. There is no other way to please a client and unobtrusively remind yourself of yourself, how to send her a message with sincere congratulations.
3. With a special offer. Delight customers with discounts, promotions, promotional codes, coupons, free shipping.
4. Charity. Messaging on March 8 with a non-profit bias can be of different types: for example, you encourage customers to make a charitable donation or donate a percentage of purchases to a women's rights organization. 

International Women's Day is just around the corner, so now it is important not only to develop a marketing strategy for this period but also to find a reliable operator for mass messaging for the holidays. 

Decision Telecom is a global provider with an omnichannel instant messaging communications platform. Take advantage of our services SMS,Viber for Business, WhatsApp for Business, Viber + SMS API and feel the benefits of telecommunications technologies for business without waiting for the holidays.