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SMS Click-Through Rate: How to Calculate, Analyze, and Optimize CTR
06.08.2024
SMS Click-Through Rate: How to Calculate, Analyze, and Optimize CTR
SMS is one of the most essential components of mobile marketing. But how effective are your SMS messages? You and your marketing team must often...
SMS
What Is Greylisting: Effective Email Spam Protection
05.08.2024
What Is Greylisting: Effective Email Spam Protection
The rise of various modes of communication and marketing channels today in the 21st century has also introduced the world to new and rapidly...
How to Reply to Scammer Texts (or Not!)
02.08.2024
How to Reply to Scammer Texts (or Not!)
Suspicious texts can quickly become annoying, especially if you receive an excessive number of them all at once. Malicious actors are...
How to Build an Organic SMS List: Crucial Dos and Donts
01.08.2024
How to Build an Organic SMS List: Crucial Dos and Donts
Mass text messaging is a powerful marketing tool, but its effectiveness depends on having a high-quality, consent-based subscriber list. Making...
Recruitment Text Messages: How to Reach Top Talent in 2024
30.07.2024
Recruitment Text Messages: How to Reach Top Talent in 2024
Recruiting top talent is crucial for any organization's success, yet traditional methods like email and job boards can often fall short....
Cascading Messaging: Definition, Goals, and Best Strategies
30.07.2024
Cascading Messaging: Definition, Goals, and Best Strategies
Every day, the number of internet users keeps increasing, which means that the number of your potential customers is growing. And text messaging...
Choosing a Texting Service for Churches: 12 Best Picks
29.07.2024
Choosing a Texting Service for Churches: 12 Best Picks
A church texting service is an SMS platform that facilitates interaction with members, making it easy to send prayer requests, event invites,...
SIM Farms: A Modern-Day Trojan for Mobile Network Operators(MNOs)
29.07.2024
SIM Farms: A Modern-Day Trojan for Mobile Network Operators(MNOs)
The increasing reliance on SMS for business communication has exposed vulnerabilities of this communication channel that can be exploited for...
Conversational AI vs Generative AI: What is the Difference?
24.07.2024
Conversational AI vs Generative AI: What is the Difference?
A term almost everyone with access to technology and the internet is aware of nowadays, artificial intelligence (AI) simulates human...
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