Cascade Messaging

Trusted by over 5,000 companies

Why Your Business Needs Cascade Messaging

Maximize message delivery

With a combination of messaging channels – SMS, RCS, Viber, WhatsApp, and flash calls – your messages are sure to be delivered: even if one channel fails, you have backups ready.

Optimize delivery paths

By selecting the most efficient, cost-effective, and optimal messaging routes, you can cut down on communication expenses while ensuring reliable delivery.

Get critical messages across

Ensure guaranteed delivery of time-sensitive messages, including notifications, order confirmations, delivery updates, emergency alerts, and authentication codes.

Scale your outreach efforts

Choose different combinations of SMS, Viber, WhatsApp, RCS, and flash calls to suit your business cases, regional preferences, and industry needs.

Boost customer satisfaction

With cascade messaging, you can reach your customers on their preferred channels for faster responses and better engagement.

What our clients say

DecisionTelecom helped us digitize our customer communication. Using the web interface we managed to provide a seamless customer service through Viber for Business resulting in an 87% reduction of average waiting time and increased customer satisfaction.

Volodymyr Bezditnyi, partner at 4B Ukraine

DecisionTelecom’s platform helped us at MediaHub significantly improve our customer communication. Before DecisionTelecom, customer used to be served manually, but now these processes are more automated, economically efficient, and user-friendly. Now our customers have a seamless customer journey, and at the same time we have cut our costs by about 40%.

Roman Peresunko, Head of advertising agency "MediaHub"

DecisionTelecom made our integration quick and easy. By adding WhatsApp, Viber and SMS as customers communications channels, with DecisionTelecom's API, we significantly increased our conversion rate. In addition, our customers are more satisfied as now we are able to manage multiple conversations across our customers' preferred channels.

Andriy Kamchatkin CEO, INPRIME

DecisionTelecom's Viber for Business and Chat Inbox function provided us the possibility to contact our customers online and offer them more purchase options with direct links and exclusive offers. As a result, we have increased the number of our customers and the sales of monthly gym membership by 185 percent this year.

Irina, marketing director of "Geliar Gym"

Customers

CHANNELS

Cascade messaging that transforms your communications

Leverage intelligent routing to maximize your message delivery and customer engagement rates.

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How businesses use cascade messaging for better delivery

Leverage cascade messaging to unlock powerful use cases across different industries and business scenarios.

Two-factor authentication

Make sure your users receive OTPs and sensitive security codes, even if their primary messaging channel fails.

Transactional messages

Send order confirmations, shipping updates, or payment notifications reliably.

Customer service follow-ups

Send follow-up messages via alternate channels if initial attempts do not succeed.

Critical notifications

Deliver urgent alerts or emergency warnings through multiple channels without delay.

What You Get with DecisionTelecom’s Cascade Messaging Service

Intelligent routing and retries

Select the most effective delivery path based on message status, recipient availability or preference, and previous success rates.

Omnichannel API integration

Simplify management and reduce technical overhead – seamlessly integrate SMS, Viber, WhatsApp, RCS, and flash calling through a unified API.

Customizable combinations

Tailor the order and choice of communication channels for your communication cascade to match your business requirements.

Automatic fallback

Guarantee message delivery by automatically switching to backup channels if your initial attempts to reach your audience fail.

Global reach and compatibility

Achieve consistent delivery performance across borders and regions, adjusting for local messaging preferences and mobile network requirements.

Optimized costs

Minimize costs with efficient message routing and flexible pricing models without compromising delivery reliability.

Flexible Pricing & Volume Discounts

Get the best rates for SMS, RCS, Viber, and WhatsApp Business Messages with our flexible, pay-as-you-go model. Save more with volume-based discounts when sending 100,000+ messages per month. Our team ensures the most efficient delivery routes for your business messaging and voice calls.

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Who are our Clients?

Increased sales of monthly gym membership by 185% through customer engagement via chat apps

Viber for Business

Chat Inbox

Increased sales of monthly gym membership by 185% through customer engagem

Geliar Gym fitness club is a unique combination of MMA, crossfit and regular gym. There you can train with the guidance of champions and the best coaches of Ukraine! “It is important for us to effectively notify people of our new offers and reach new customers, as well as communicate with customers online and receive feedback from them. In order to reach

Costs reduced by 40% with the help of unified multi-channel customer communication

Viber for Business

WhatsApp Business

Chat Inbox

Costs reduced by 40% with the help of unified multi-channel customer commu

MediaHub advertising agency ties together companies, brands and specialists in the field of advertising and communications. MediaHub provides services in the field of analytics, advertising, PR, sociology, marketing and media buying. Roman Peresunko - Head of MediaHub advertising agency. “At some point we realized that we needed a single provider that

Increased Conversion by Providing Customer Engagement Through Chat Apps

Increased Conversion by Providing Customer Engagement Through Chat Apps

INPRIME is a full service Internet marketing agency that develops turnkey promotion solutions. Since 2008, INPRIME has been reaching business targets of its clients in the field of online advertising and effective promotion using market’s most advanced tools. Over the years, INPRIME specialists have developed their own Internet promotion methods, refined and

SMS

Increased engagement and reduced costs by means of SMS messaging

Balzam Bolotova (Bolotov's Balm) restores gastrointestinal tract, cleanses cardiovascular system and improves its performance, cures cartilage calcification, facilitates full functioning of immune system, which allows the body to resist various diseases, pathogenic bacteria and neoplasms without the help of chemical additives.

All Clients

Frequently Asked Questions

Is the cascade messaging API easy to integrate with existing systems?

Yes, DecisionTelecom’s API is designed for seamless integration with your existing infrastructure. Whether you’re using a CRM, ecommerce platform, or custom-built system, the API can be quickly configured with minimal development effort. We’ve also got comprehensive documentation and technical support to ensure smooth setup for you.

How do I choose the right channel with a cascading communication model?

Our system automatically recommends an optimal starting channel based on message type, recipient location, and past delivery success rates. However, you can fully customize the cascade order based on your business needs. For example, you can prioritize channels like Viber or WhatsApp for rich media messages and switch to SMS or flash calling for time-critical updates.

What are the pricing options for cascade messaging?

We offer flexible pay-as-you-go pricing with discounts available for high-volume users. Contact our sales team for customized plans tailored to your needs.

Are there any legal or compliance concerns I should be aware of?

DecisionTelecom’s cascade messaging API is compliant with local and international regulations. We also provide guidance on message formatting and consent requirements to help your business remain compliant.

What happens if all channels fail to deliver the message?

If all channels in the cascade fail, you will receive a real-time failure notification and a detailed delivery report outlining the reasons. You can customize fallback actions, such as retrying after a specific time interval or switching to alternative communication methods like emails or manual follow-ups.

The World’s Most Connected Cloud Communications Platform

With over 800 direct global telco connections across 190 countries, DecisionTelecom is the number one choice to globally scale your customer communications – over any channel.

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Reliable Cascade Messaging Across Multiple Channels

Why Your Business Needs Cascade Messaging

Maximize message delivery

Optimize delivery paths

Get critical messages across

Scale your outreach efforts

Boost customer satisfaction

What You Get with DecisionTelecom’s Cascade Messaging Service

Reliable Cascade Messaging Across
Multiple Channels