Improving your voice strategy: interaction between voice and text messaging

Companies are increasingly resorting to multiple channels of communication to communicate more effectively with customers. Thanks to the introduction of SMS messagingand voice messages, a business can not only improve sales, but also increase the loyalty of the target audience. 

Statistics show that these two tools work flawlessly independently. So why not combine them to bring more value to the company?

Benefits of text and voice messaging for business

Mobile marketing is one of the most popular and sought-after methods for promoting goods and services. Despite the fact that this type of marketing has existed for more than thirty years, it still shows incredible results in conversion and impact on the target audience. 

SMS messaging and voice messaging are the leading communication channels in digital marketing that use mobile devices. Why? Both communication tools have advantages. 

Possibilities of SMS-messaging: 

1. Average Open Rate— 98%.
2. Users read messages in the first 3 minutes after receiving them.
3. Considered a more personal way of communicating.
4. Send instantly and reach recipients anywhere in the world. 
5. They do not require an Internet connection and are able to reach subscribers in roaming. 

Benefits of automated voice messaging: 

1. An interactive channel that enhances the user experience. 
2. Release live operators from performing a number of tasks - save resources.
3. Dynamic, recognize the information and adjust to the subscriber. 
4. Reduce the chance of operator error.

If you think that text and voice messages are mutually exclusive channels, we hasten to assure you: there is no reason why these tools cannot work together and complement each other. 

How SMS Messaging Can Complement Voice Marketing

It is best to use voice messaging as the first in an advertising campaign. They positively attune customers to the brand, build trust and consumer loyalty through more human interaction. The voice format is used for long stories, collecting feedback, and maintenance.

SMS - short, informative text messages that marketers recommend to complement voice messaging. SMS messaging should encourage customers to take targeted action. 

A combination of text and voice messages in a single marketing strategy is a good choice for any business. If you are interested in such a solution but do not know where to start, please contact our experts at +38 (044) 561-7171. We will help you create a simple strategy for integrating voice and text marketing.