Service and transactional SMS messages: what are the benefits for business?

SMS messages can become important and necessary tools for any business to increase and boost sales. Moreover, besides advertising messages, there are other types of messages: service and transactional. They are necessary for deeper interaction with customers and convenient information.

These types of messages, generally, are charged much lower than advertising ones. They are created according to certain templates and regulated by cellular operators. Decision Telecom offers businesses effective implementation of these tools, and to help you understand them in detail, we will tell you about the features and benefits of such messages.

Service SMS-messaging: specifics and examples

The core of such SMS is to inform the client at different stages of interaction with the company. They help to improve the service and give instant feedback to customers.

Such messages are necessary to provide a summary of the issue to the client, regardless of whether you provide goods or services. It may be information about:

• order status,
• payment receipt,
• order picking and shipping,
• sending access codes,
• bonuses and discounts,
• appointment time,
• car delivery (as in the case of cab or trucking services).

Texts for service messages are based on templates set by carriers. The cost of such a message is lower than that of an advertising one. The price depends on the volume of text, the number of messages and the carrier's tariffs.

Transactional SMS messages

These SMS have a specific purpose. They are used by financial organizations to notify users about:

• cash flow,
• debit or refund,
• account blocking or unblocking.

Transactional SMS are also designed according to a template and are charged separately by the operator. The profitability of such messages is determined by the amount of traffic, where the average indicator is the number of 10,000 SMS per month.

Conclusions

Both of these types of messages are informative mostly. They are an indicator of the company's service. Therefore, their skilful use can lead to an increase in sales and expansion of the client base. Transactional and service messages will help you build a truly customer-oriented business, create a single channel of communication with users and simplify the conversation with them.

Consult Decision Telecom experts for advice on what types of SMS will be useful for your marketing tasks. Managers will provide you with detailed information and help you to properly customize the work with the selected tools.