SMS footer: how to set it up correctly for messaging efficiency

It is not the topic and content alone that attracts the attention of mobile messaging messages. Everything is important in SMS marketing - from the appeal to the user to the hyperlink. The success of an advertising campaign via SMS depends on each character, comma, and emoji.

Today we will talk about such an element as the letter footer. What is it, why is it needed, and how to use it correctly in a message?

What is a letter footer?

Few people know, but the footer, also known as the “basement” of the letter, is one of the main elements that complete the design of SMS messaging. As a rule, this part rarely changes and is unified for most messages. This approach is used when they want to increase brand recognition.

The letter footer is located at the very end of the message, after the subject and body. In email messaging, it is formatted in small print, italics, bold, or a different text color. In traditional messaging via SMS and messengers, the footer in messages is used less frequently. However, with its help, they perfectly increase the effectiveness of marketing.

Why do you need a footer?

Ideally, a high-quality SMS for messaging should contain both a subject, a body text, and a footer. Indeed, more often commercial mobile messages seem unfinished and abrupt. All due to the fact that they do not have a letter footer.

Companies refuse this element, preferring multimedia buttons, links, and icons.

However, this letter block is important anyway. It contains links to social networks, contacts, legal data of the company.

The information provided allows the customer to contact the company. And one of the most important elements of the "footer" is the unsubscribe button, which assumes that each user has the right to unsubscribe from your messaging.

Footer design options in SMS messaging

The classic letter footer can contain the logo and contacts of the company (address, email), quick buttons to navigate to product categories, as well as links to:

• social networks,
• instant unsubscribe option,
• mobile app download,
• feedback form,
• profile update,
• privacy policy and other documents.

Due to the fact that the length of SMS is limited by characters, one or two items can be selected from the list.

To sum up

The letter footer performs two tasks: it completes the message and carries additional information that in one way or another serves the client.

How and what exactly you will write in the "basement" depends only on you and your marketing team. But if you want to increase the effectiveness of your messaging, try placing this block in your messages.